Why Isn’t Your Website Working For Your Business?

KEEP YOUR WEBSITE FRESH

Fresh website content is important in encouraging people to revisit your site and can help give you the edge over your competition. Why would anybody come back to your site if it hasn’t changed in months or especially years?

One of the best things about online marketing is the ability it gives you to respond to market changes, new business opportunities and your customers requests. Would you wait until your current brochure is used up before you make new ones? The same holds true for your website.

PLAN FOR THE FUTURE

If your site is more than a couple of years old, it’s a reflection of where you’ve been rather than where you’re heading. Redesigning your site gives you the opportunity to express your current message. It gives you the chance to think about where your company is heading and set new goals for success and plan for the future.

YOUR COMPETITION

Surfers usually make up their mind about a site within a few seconds of visiting a site. Your website needs to out-do your competition or you’ll lose valuable clients. Spend a bit of time analyzing and looking at your competitor’s sites. Then decide how your website compares to theirs. If theirs is ‘better’ than yours then it’s definitely time for a redesign.

ATTRACT VISITORS

A site redesign can help you attract more visitors in a number of ways. Building search engine optimization into a new site is much more effective than trying to increase your findability once a site has been built. It’s amazing to think how many websites still get built without any goals for growth being set. With firm goals and an understanding of your visitors you can make informed decisions on how the site should look, work and sound.

WEBSITE CONTENT

Having relevant content is one of the most important things about having a web presence. Relevant content means providing content that is interesting and useful to your site users while supporting your company’s goals.

Content needs to be written specifically for the web. Why? Because people don’t read a website like they read printed material. Most people scan over web pages trying to determine if the page is going to be of any use. Only once they have decided it looks useful will they start to read the page and even then many people just skim read.

This is why web copy has to be short and to the point. The main concepts need to stand out and not get hidden halfway down the page.

SEO & ONLINE MARKETING

Lastly, a website redesign can be a great marketing and PR tool for your business. Having your website redesigned is a great opportunity to contact your existing customers, potential customers and the press. It gives you an excuse to contact them and let them know what you’re doing, what’s new and that you’re keeping things up-to-date.

Pre-Made Vs Custom WordPress Themes – Which Is Right for Your Business?

So you’re all set to launch a website built in WordPress? Of course, you have everything planned out including the appearance of your website and the necessary functionality. You may have also decided which theme and plugins you are going to use. But building a website is so much more than just deciding on the themes and plugins you’ll be using. The ever-growing competition makes it very difficult for an emerging website to establish a strong online presence. Not only you need to have a beautiful and a fully functional website but also need to establish a unique brand identity.

WordPress, being the most popular platform to create websites, comes with a wide variety of themes and plugins. Whether you are building a portfolio website, a food-oriented website or an online store, you can easily find a relevant theme.

However is it what you want? Can you build your website with a pre-built theme? Or you want to give a touch of uniqueness to your website with a custom theme?

Well, some webmasters integrate a pre-made WordPress theme to their website and build the rest of the website according to it where others get custom theme developed from a WordPress development company to add an exclusive look to their final website.

Since no two businesses are same and have the same requirements, the choice of pre-made or custom WordPress theme narrows down to personal choices. Therefore, we have compiled a quick difference of pre-made and custom WordPress theme to help you make the right decision for your company.

Pre-made WordPress theme

Pre-made WordPress themes are those themes that are developed by other developers and made available online. These themes are readily available on the official WordPress websites as well as on third party sites. The major benefits of using these themes are the affordability and future-proofing.

Though some themes are bit costlier than the others, they still fall under $100. Pick out any theme and you will find a reasonable price tag hooked with it. In addition, there are a wide variety of themes available to choose from. No matter what the niche of your website is, you are sure going to the most appropriate theme.

Future-proofing is another popular reason of integrating a pre-made WordPress theme. Although not every WordPress theme is developed in keeping with the same industry standards, the best ones are available with around-the-clock support, regular updates and customizations.

Downside of using pre-made theme

The downside of pre-made WordPress themes depends on who you purchase the theme from. Is the developer renowned? Does he/she follow the coding standards while building a theme? Also, you need to check whether they offer support 24/7 or not. If you find answers to all your questions, you can definitely go with a pre-made WordPress theme.

Custom WordPress Theme

Why is there a need to get a custom theme developed when you can have a reasonably priced theme made available online?

A custom WordPress theme has a wider approach to building a website. Not only will you be having a unique design to represent your business online but also you’d be the sole person managing it. So straight out of the box, you get a great benefit of setting yourself apart from the rest.

Custom WordPress theme means custom look and functionality. You can easily add or delete any functionality according to your preference and needs. Need an image slider, add it. Doesn’t need a navigation menu in the header, chuck it.

Downside of Custom WordPress Theme

The biggest downside of using a bespoke theme is the cost associated with it. Building a bespoke theme costs you hundreds of dollars especially when you are hiring a WordPress development company to perform the job. This itself is a major deal breaker for a majority of webmasters.

Another important thing to consider is the occasional updates. Is your theme going to require updates to address any bugs and problems in it? If so, you better pick the right developer who can offer you affordable services including occasional updates.

Wrapping up:

Pre-made themes are easily available and do not burn a hole in your pocket. Therefore, if you are short on budget, you can always go with such themes. On the other hand, if budget is a secondary thing for you and you think you can afford occasional updates as well, a custom theme is the right fit for you.

How Joomla Is Beneficial For Developing Business Websites

Why Joomla is gaining popularity in Web Development Industry?

It’s been more than a decade when Joomla was introduced as an open source CMS framework in the IT industry to compete with several other CMS frameworks. Hopefully, this technology has captured the IT market with its features. Joomla has become the first choice of businesses for a web content management system. Gradually, e-commerce businesses also started showing their interest in the CMS platform, due to its highly cost-effective and enticing features that can benefit an online business with boosting performance.

As you know, it is a content management system – so, you can update, edit, add, delete, and publish content on the website, developed in this technology easily and quickly. Whether you run a blog, news portal, or have e-commerce business, there are lots of benefits if you opt for a Joomla website for your business. Let’s take an overview of all these benefits below:

Simple to understand and Use: Joomla performs well for every type of business. From educational site to business website, news website to e-commerce website – Joomla can effectively manage the web content. Developers create a very interactive user interface; one can understand easily and access it more conveniently. Therefore, a non-technical person can also access the functionality efficiently in a Joomla website.

Cost-effective: Joomla is an open source framework which makes it free to use. You can add customization at a very low-cost as some custom features are available in the form of template for free while some have a very affordable price. The only money, you will have to pay to the IT company would be the development cost.

Time-Effective: As mentioned above, there are several ready-made themes and templates are available that not only cuts the cost on the development, but also cuts the time of the development phase. Joomla has a huge count of plugins and templates available which can be set in any type of website, as per requirement very easily. You don’t need to write the code from scratch. Just add the right plugin and template to add the desired functionality and theme. Later, you can ask the developer to modify it as per your requirement.

Quality Solution: This framework has the good reputation in the market for its security and stability. There is hardly a consequence when a Joomla website found crashed or trapped. The security is always on the top for a Joomla website. A sign up for the security alert is enough to make you inform that you are using the secured and latest version. Thanks to the Joomla community which has thousands of members to debug and tweak the Joomla core for betterment and quality.

If you are thinking to install the third-party application, then make sure about the security. It could harm the database, if the application is directly accessing the database of your web application.

Three Factors to Consider When Deciding on a Website Builder for Small Business

Small business owners have a great many things to consider for their business with one of the paramount decisions being their website. While a website may seem like a fairly insignificant decision, it can have a large impact on customer acquisition, operational overhead, and credibility of the business itself. For businesses that choose to take the plunge to build and maintain their own website, there are three major factors to consider: price, templates, and flexibility.

Price

The price of many website builders can have a wide range. Some are free (with stipulations – may require a link back to the provider in the footer) while others can cost upwards of $100 a month. It is important to understand what services are being provided for the range of costs. It is equally important to not be overpaying for unnecessary services. For example, if a business does not support e-commerce, why pay for it?

Templates

Templates are a critical decision point when choosing a website builder for small business. These are the starting point of building a website. They can save huge amounts of time and money by pre-defining the layout and page elements. It is important to determine if the template works with the existing brand of the business (color scheme). It should also be mobile-friendly and it should look professional. Another item to consider is what happens if a business is seasonal? Does the website builder offer the option to easily change the template while retaining all the content?

Flexibility

With many website builders, a template is often the starting point. Typically this template is bundled with images and filler text. It is then the business owner’s responsibility to make it a unique and compelling website experience. When deciding which website builder is best, consider the following: How easy is the builder to use to achieve the desired goal? Does it make changing content easy or is it confusing? Does it require you to drag and drop design elements or does it do all the work for you? The main reason to consider the builder’s flexibility is that if a builder is chosen but difficult to use or does not work the way it should, it can often lead to wasted time, money, and lost customers.

Above all else though, every business should consider building a website to promote their business in the ever expanding web of the Internet. Even a very simplistic website with basic contact information can still be incredibly valuable to customers.

Why Small Business Owners Should Use WordPress for Developing Their Website

Perhaps, you belong to any of these 2 types of business owners:

  • You are aware that your business needs a website. However, you lack the funds or time to create one; or
  • You may have a website, but it is not exactly what you have in mind, so you are always making excuses

If you belong to any of the above, your persistent website problems can find a solution in WordPress.

A number of reasons to use WordPress in running your business website are as follows.

  • WP is simple to set up, run and update. To use it, you do not need any special computer skills or knowledge on HTML codes. You can create your own website just with a reliable Internet connection and web browser.
  • Since you are reading this, you have what you need to start. Go to the WordPress.com site and sign up for free. In as short as 2 minutes, your website will be up and running. You can pay more to host your domain as well.
  • WordPress is a great start-up for small-scale businesses. If the time comes and you want to upgrade your website, you can get a web hosting account at an additional cost.
  • WordPress is beneficial to both your website and blog. While it began as a blogging system a long time ago, as time passed, it has developed into a web content management system with complete features. Therefore, you can use it in managing your website in its entirety, including your blog. You can certainly use WordPress if you just like to blog.
  • There are several, different themes designed by professionals and most of them are free. WordPress themes let you have a professional looking website without the cost and stress of hiring the services of an expert web designer.
  • Programmers across the globe have designed WordPress to be extended with lots of plugins to add functionality to the core system. So, no matter what you need, whether it is a plain contact form or an e-commerce system complete with features, there is a plugin to match your business requirements.
  • WordPress is SEO friendly. According to Matt Cutts, a Google Engineer, WordPress can automatically solve various issues pertaining to SEO. Yoast SEO pluggin, which comes without any cost, makes your site all the more SEO friendly.
  • WordPress is undoubtedly the world’s most popular web publishing system. Aside from being simple to use, it comes with a wide range of professional themes and plugins. According to the latest count, WordPress powers more than 23% of websites.
  • The active and generous WordPress community gives the support that their several users need and allows an exchange of ideas to make WordPress better. Users can connect with the community via the official WordPress forum.

Enhance Your Business By Integrating WordPress With SugarCRM

Think of your enterprise powered by CRM technology, designed to perform and easy to use. Deep industry-specific functionality and an interactive interface, deliver new solutions that endue your business to innovate and stay competitive. Customer Relationship Management software applies to the system through which businesses market, sell, and deliver services to customers. CRM must provide customization which fulfill the needs of the business, whether it is a small, medium or large business organization.

“CustomerPortalPro” is such a platform that allows organizations to quickly and easily create a dedicated SugarCRM Customer Portal which they can access from their WordPress interface, a more secure and efficient way of consuming information and interacting with processes, applications and other users to meet the requirements of specific industry sectors.

This plug-in will help your customers to use several Sugar modules in their WP interface, which you can define from your admin front. It can integrate modules like Accounts, Contacts, Leads, Opportunities, Calls, Meetings, Notes, Cases, Documents, Tasks etc to your WP customer interface for their use.

It will simplify and reduce your task of communicating with your customers through any other means. Your customers would be able to update all the above modules on their own.

Core Benefits

  • You can decide access of which module should be provided to all customers from Sugar side.
  • Customers can access the plugin through username and password.
  • In the Edit and Details layout of Contacts you can set which fields your end customers can view and use
  • To avoid duplicate data entry the email ID, username and passwords are mandatory, also emails and passwords must be unique.
  • You can assign roles to a specific user
  • The assigned user must be configured in WP configuration.
  • The assigned modules to a specific role will be displayed in portal based on the roles.

Industry Specific Benefit

Enabling organizations of any size to capture client related information and analyze the data to achieve excellent quality and ultimate customer satisfaction. Solutions must be such that it can be precisely tailored to meet the exact needs and are highly scalable so they can be extended as your business expands. Successfully building brand loyalty and keeping long-lasting relationships with customers is important to attract and retain customers in the face of amplifying competition.

Self-service is the key to attract consumers today and CRM integrated sites have become an integral part of user interaction with enterprises they do business with. They might be employees, customers or partners who wish to interact with the organization from anywhere around the globe at anytime. A portal such as this provides a convenient way to post service issues and lets you stay open for business around the world. 24 x 7 service will let you deliver a high-quality experience for customers.

Choosing the Best CMS for Business

The most effectively practiced recently in terms of delivering online business communications is the Content Management Systems. It enables non-technical administrators to deal with a variety of online contents easily and eradicates common concerns with ad hoc direction of online capacity and manually developed web pages. Enterprise content management solutions are material techniques required in communicating and dealing with clients, personnel and providers.

An excellent CMS can de-scramble the technical infrastructure which may be embedded in the profusion of business diligence. It can furnish a program as a benchmark in designing the business applications for everyday usage and incorporate them into more practicable and user friendly portals for personnel, client and providers, which is made accessible anywhere and from any devices as long as with Internet access.

Often, contouring administration processes would eventually lead to an efficiency increment. Opting to an appropriate CMS for your business will be cost-effective from the commencement, leading to an increased adaptability, perfectly created solutions even with the extremely complex business prerequisites.

Here are some of the requisites in a content management system:

You will greatly appreciate the essence of the system because it is intensely practicable in any business type. You will eventually be getting what you truly need in a system, but first, there is a need for you to specify your needs. You can even employ futuristic projections in the intention to expand and may opt to establish your own management systems.

The real beauty of such systems is that they’re extremely adaptable for any type of business. What you need, in this case, is what you’ll get. All you need to do is define the needs. You can even project ahead for expansion, and create your own management system.

Like for instance, you may consider engaging in e-commerce, use the system to track orders, to have a reporting system, to have the system to market our products, you may need forms for proper accounting and tracking of your business efficiency and profitability, management capacity and many more. These potentialities are just some of the many standards of the best quality CMS. These are exactly what you will need in the event you decide to streamline and mange a full service and operative system.

An instinctual combination – Content Management Systems and best practice

The best business practice is a vague concept and often relative. Some of the critical factors are being efficient and access. A good content management system often directs to best practice. As defined, the integration of content management is inclined to cater the entire business undertakings, from clients surfing the site to accounting.

Which Content Management System Is Right for Your Business?

Introduction:

A Content management system (CMS) is a software application that provides the website authoring, collaboration, and administration tools to allow users with least knowledge of web programming languages to create and manage website content with relative ease. CMS designed for Web publishing provide options and features to index and search documents as well as specify keywords and other metadata for search engine crawlers. This enables businesses to handle the complexity of maintaining web and digital experiences easier to make global in reach. This system is mostly used in collaborative set-ups where multiple team members can monitor and manage web content.

Best Content management system Tools:

WordPress:

WordPress is one of the world’s most popular CMS tools. WordPress is a free and open-source Content management system based on PHP and MySQL. This does not call for the need of PHP or HTML knowledge. A preinstalled plugin and template system permits to be installed very easily.

User-friendly design – In this system anyone can develop and charge for their plugin or theme. You can get everything you need in the WordPress install source to build a basic free website.

Community – WordPress is an open source project, which was created by and for the community. This implies you are free to use it for any type of website without paying a license fee. You can save plenty of time by having quick access to the script you need.

No prior characterization requirement – There is no need to worry about dealing with an in-depth prior characterization. The script has over plenty of plugins available on its website. You just start with what you want and include features as you go along.

Drupal:

Drupal is a free open source Content management system which can be used by individuals or groups of users for easy creation and managing many types of Web sites. Drupal transform business content management into powerful digital solutions. This system has awesome standard features, like easy content authoring, reliable performance, and great security.

Quickly test out your ideas – Because of convenient design, you can have a prototype tested out over an entire weekend if you so desire. Drupal helps you to build the versatile, structured content that dynamic web experiences prerequisite.

Updates are prompt and reliable – Administrators of Drupal system are automatically notified of the new releases through the Update Status module hence maintains a security announcement mailing list. Thus delivers quality results.

Community – Drupal Content management system is one of the largest open source communities in the world. With abundant passionate developers, designers, trainers, coordinators, editors, and sponsors working together, you can create documentation, share networking opportunities, and more. As the Drupal Content management system (CMS) is an open source one, it stands with the rules of the open source community means that the software is licensed for free to provide universal access.

Conclusion:

A Content management system (CMS) is critical to the success for every website. It covers the complete lifecycle of the web pages, from providing simple tools to create the content, through to publishing, and to end with archiving. Greatest benefit the CMS can provide is to achieve your business goals and strategies. There are many things you should consider when choosing a Content management system, based on your aims and the purpose of the website. WordPress is the fast and easy way to go, whereas Drupal works best for large, complex, enterprise-class websites. WordPress is very good choose for a beginner’s while Advanced users with advanced needs would have to install many plugins to have can opt for Drupal.

How to Choose the Right WordPress CMS Development Company for Your Business Website

WordPress has evolved as the undisputed pioneer CMS in the recent past. WordPress has a rich interface and provides a great user experience to millions around the world. If you want to own a feature-rich and dynamic website for your business then WordPress is the best choice for you.

WordPress development may be easy to use but still it requires experts to develop an efficient website. You need to choose the perfect WordPress CMS development company for your development needs to ensure you get what you want. For this there are certain things you must take care of while choosing the development partner for you, here is a list of those:

Experience:

Experience matters a lot be it a web development field or any other field. This must be the first thing you should look for in your WordPress development company. Try to find a company which has demonstrated skill in the field of WordPress development for its previous projects. An experienced company will come up with the best ideas and practical approach to developing your platform and deliver a successful project. You have a better idea of ​​your needs so ask the company if they have done that kind of work in the past or not. If they have done it then it will help you in getting an efficient product in lesser time.

Reputation:

This is undoubtedly one of the most important things to check for while choosing any service provider for you and there is no exception in the case of choosing a custom WordPress development company. Company's results and actions in the past will tell you about the kind of services they offer. While choosing the company try to find out about the reputation of the organization in the industry. Check what is being said about the company by its clients and partners. It will help you in getting an idea of ​​how good or bad they were with their clients.

Technology:

This is also an important aspect to look for while choosing the right development partner for you. Check if they are using the latest technology and following the latest trends running in the market.

Ask about their proficiency in basic languages ​​like PHP, XML, JavaScript, CSS, HTML5 and MY-SQL which are important in a WordPress Development. Make sure the company you choose, have a group of people who are expert in related technologies and efficient in delivering any kind of project without any flaws. You can ask the company if it has the required qualifications to deliver a product according to your needs.

Cost Comparison:

Breaking down the cost parameter is again an important aspect. Try to conduct a thorough examination of the cost required in WordPress CMS development by the company you are choosing and in contrast the expense of other organizations. This will help you in getting a sensible plan and your chances of bringing down the expenses will increase extensively. Similarly, check whether they have included the maintenance part of the development cost or not. There are times when organizations do not include maintenance services and charge you for them later when you need them. To ensure that you are not over-charged, discuss all the cost parameters before finalizing the company.

Support:

This is something people tend to ignore while it has a vital role to play in the successful partnership with your service provider. Just have the idea of ​​what type of post-project support the company provides and what will be time period covering the free support. This is important to make sure how reliable is the company you are going to choose. One more thing you can do is that make sure everything is in writing before you give the contract to the WordPress CMS development company. It will help you to avoid any undesirable consequences and leaves no scope for a surprise at the end.

Ask for References:

Never hesitate to ask the company about their previous projects. You can ask for the client references and see how they worked with them. Sometimes a company behaves differently before getting the project and immediately changes the behavior after getting or completing the project. SO you can talk to their previous clients as well about their work ethics. Moreover, you can check what kind of projects they have done in the past and how successful were they. This will give you a better idea of ​​the efficiency of the organization.

The relentless competition in the field of business sector leaves no space to make any mistakes. Whether it is your website or any product or service you are offering. The same goes when you are hoping to make a WordPress website. Taking this into account you have to take care of the above-given factors before making a final call for your WordPress CMS development company.

How to Choose an CMS Platform for Creating an Online Business

To help you make a decision, we will look at the features of a number of popular platforms that are most popular in the development of online stores. Some of them are paid engines, and some are free (open source). In this article we will look at free CMS.

In addition to good prices, product range and a number of other factors, the quality of the technical implementation of the site also influences the success of the online store, namely the available functionality and the ability to fine-tune.

A critical factor in the success of e-commerce is the choice of CMS. On what to stop: the simplest solution to start quickly, or deploy a complex and resource-demanding platform with a claim to an online supermarket? Or maybe there is some optimal solution, the golden mean? In this variety it is easy to get lost.

After the launch and at the initial stages of business development in online trading, it seems that the main thing is to make sales and get the first customers. But after the sales flow becomes stable, and the quantity of goods and attendance will begin to grow, you may face a number of technical limitations. Then comes the understanding that the right choice of CMS for an online store, in fact, is far from the last importance for the success of the project as a whole.

After a few months it becomes clear that the sales ceiling has been reached, and in order to move on, it is necessary to expand the range. And to reach a new level of development and customer service – significantly refine technical functionality.

If you initially chose the wrong script online store, not ready for scaling and loads, this task will cost the owner of the business a lot of money. At the same time, in some cases, the implementation of the set goals may be completely unworkable. This means that you have to start everything from scratch.

A similar situation is also the case if a self-written engine is used as a CMS for an online store. Such a development by default will cost several times more, even in comparison with a paid "box" system. No less expensive will be the cost of support, maintenance, permanent bug fixes, etc. In addition, in case of modifications, you will often have to spend the budget on implementing the capabilities that are available in the ready systems by default.

I think you already understood what the wrong choice of a technical platform for starting a business can turn out for a business owner. That's what criteria should be guided when choosing a CMS for an online store.

Patterns of design.

This is a kind of face of your online store, and therefore, this issue must be given the highest priority. In many ways, trust in the seller also depends on this, because the potential buyer evaluates the site, primarily from the visual side. The more paid and free themes available for selection, the more chances to make an online store that will look exactly the way you would like. It should be understood that the same adaptive design has already become a necessity.

Catalog and card of goods.

These are the most important components of the online store, and therefore, when analyzing the engine for future use, this must be given priority. Adding products must be simple, and managing the product catalog is flexible and understandable. It should be possible to customize various attributes, inferring additional characteristics, for example, discounts, etc. Here is a sample of how a good quality product page looks:

Similarly, in relation to the product catalog, you need to pay attention to the ability to control the display of the list of goods and their sorting by using different filters. For example, it can be sorting by price, date of receipt, separate technical characteristics. Such functionality on the part of the user is especially in demand.

Ways of delivery and payment.

Different people have different preferences, and what is convenient for one person will be inconvenient for another. Therefore, the owner of the online store must provide their customers with a choice between different options for delivery and payment. For example, a resident of a large city will approach a method using a courier and cash, but a buyer who lives in the outback will give preference to mail and cash on delivery. Also you need to remember about such an option as the final recount of the purchase price in the basket taking into account the price of delivery. The client must see how much he will pay after the fact.

Extended capabilities.

In addition to the above points, the functionality of the engine for the online store can include a very large list of prospects. Of course, not all of them are critically important, but some directly affect usability, conversion and other factors on which profit depends. This includes the removal of related and recently viewed products, sales hits and novelties, the formation of product sets, the management of orders and customer data, a wish list, flexible discounts, etc.

The cost of maintenance.

This point usually remains unobvious until the business owner is faced with the negative aspects that are associated with it. Regardless of whether you are using a paid CMS for an online store or open source, sooner or later you will need to implement various additional works. And their cost can vary greatly depending on the engine. Usually for a popular system with a high-quality architecture, it is not only easier to find a specialist, but the price of work will be more affordable, as it is dictated by the market.

Free platforms for the online store

There are quite a few available CMS for the online store. At the same time, some of them are already outdated both morally and in terms of technologies, and some are not supported even by the developers themselves. Therefore, we decided to consider the characteristics of those who are in the top three

Despite the fact that the developers of systems are bribed with the promised functionality, technical support and other buns, open-source CMS for the online store is equally popular. The fact is that many of them offer functional, which covers 90% of the needs of a typical online store, and refinements in most cases are of an individual nature, with these tasks are perfectly handled by specialists of the web agency. In this case, there is not much use from the modules available in the basic assembly. The most popular free engines for online stores are Magento, PrestaShop and Opencart.

Magento

One of the most popular CMS for online stores in the US and other Western markets. One of Magento's key advantages is the large number of possible templates, plug-ins and other extensions that greatly simplify the addition of new functionality. True, most of them are paid.

Features of Magento:

  • The developed platform with the big functionality and wide possibilities of adjustment;
  • A large number of available extensions in the marketplace both paid and free;
  • The scalability potential allows you not to be afraid of possible problems when developing an online store in the future;
  • For high performance and speed, you need a dedicated server.

PrestaShop

CMS with open source code, which, due to its flexibility, is actively used in the development of online stores of various levels. At the moment, the creators of PrestaShop have integrated into the system more than 300 functions to solve a variety of business tasks. Virtually everything needed is already available free of charge, and non-standard individual needs are addressed through third-party extensions or additional work.

This engine is a European development and according to the data of Wikipedia the number of stores created on this CMS has exceeded 250 thousand!

Features of PrestaShop:

  • A large number of built-in functionality, which is more than enough for most online stores;
  • A lot of modern design templates, adapted for use on mobile devices, most of which are really high-quality;
  • High speed of work even with a large catalog of products with tens of thousands of products;
  • The ability to scale from a small online store to a large online supermarket;
  • The cost of some modules is higher than the average (60-70 euros), so in some cases it is more profitable to order modifications than to buy a ready-made solution.

PrestaShop is well suited for those owners of online stores who want a project "for themselves", with extensive basic functionality, modern appearance and flexible management.

OpenCart

One of the easiest to manage engines for online stores. The main factor is the ease of mastering the admin panel, the ease of adding and managing goods. True, the disadvantages of OpenCart. Simplicity of start turns out the expenses connected with necessity of constant completions and correction of errors. Web agency specialize in ecommerce solution, responsive web design, custom web development and creation of online shops on different CMS platforms, the development of individual software, servises and etc. It can help you with the solution of current tasks and improvements.

Features of OpenCart:

  • Ease of management of the online store by the user;
  • A lot of plug-ins, both paid and free;
  • The system itself is simple and "lightweight", without problems will work on virtual hosting;
  • Low cost of additional work, since there are many specialists working with this system;
  • Design templates are usually adapted to a specific version of the engine;
  • A large number of duplicate pages that are generated by the engine is one of its main drawbacks.

In general, this option is only for small and limited in terms of functional sites. If you need to develop an online store running OpenCart will require a lot of refinements and the complexity of scaling will be a key problem.

Which CMS for an online store is better?

In general, each of the engines is good in its own way, and when choosing you need to build on the specific requirements of your business. It is necessary to take into account the specifics of trade, available resources and the planned development strategy. Otherwise, the wrong initial choice will result in loss of time and money in the future.

The peculiarity of working with free CMS is that if you want you can download and install any of the open-source engines to try it out in the work. But a person without appropriate technical competencies to make the choice of the engine for the online store will not be easy. Therefore, if you have such questions, and you do not know what to stop at, please contact web agency specialists, and they will certainly help you make the right decision.