Content Management

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely to become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company’s web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company’s web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today’s Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

– When a visitor first sees your website, what is their first impression?

– Do they see an easy to use interface?

– Is everything laid out clearly?

– Is it easy to find what you want?

Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

Sitecore CMS Consulting Services

With Sitecore Content management System implementation it is easy to manage content updates, integration with other programs and platforms, and it provides the necessary ingredients for projects to be successful. However, without a concrete plan and strategic consulting, the CMS integration needs won’t be met, and the project won’t reach its business goals.

Sitecore CMS consultants collaborate with clients to plan out a comprehensive Sitecore CMS strategy-delivering a fully executable strategy and integration guidance that ensures a successful outcome. Application and implementation of a proven, structured methodology leverages Sitecore’s strengths to achieve business goals and secure the investment’s full potential. They help clients evaluate and select CMS and web technology solutions based on a discovery model. This compares specific requirements to each technology option, determines feature support, potential restrictions and the need for custom development. It is also sensitive to budget requirements and carefully weighs cost and benefit of specific solutions, including solution scalability and total cost of ownership. This results in a positive recommendation that fits perfectly into the project, and makes sound business sense.

Sitecore Professional Services and Success Services offerings help keep your Sitecore-powered web sites on-time, on-track, and performing at peak levels. It is aimed towards the success of your implementation and ensures you get your message out on time and on budget.

Success Services engagements are a series of well defined checkpoints, reviews, and assistance that are available to help make sure that an implementation is following best practices, configured correctly and is built for optimal performance.

The Sitecore content management solution can greatly simplify the maintenance of website or sites, and easily put publishing of content into the hands of those who create it. When capably integrated, the very best of these systems can improve usability, customer loyalty, and conversion by displaying organized, targeted content based on user behavior and taxonomy. Whether your business requires basic web content management integration, or an enterprise content management solution that can access data across your enterprise, Sitecore has integration services to meet your needs. Sitecore Consultants follow a strict best practice standard developed and refined over the years. Sitecore CMS Integration services pay careful attention to workflow, taxonomy, and user adoption. The emphasis is on efficiency, scalability, and sound design ensuring the Sitecore solution supports your needs now and well into the future.

Sitecore consulting and implementation services will ensure your solution has all the functionality you need. And the support & hosting services will keep your sites running smoothly now and in the future.

eDynamic is a digital solutions firm that enables customers to engage their audiences. eDynamic has delivered numerous Sitecore-based solutions globally using best practices developed by their Sitecore Center of Excellence (COE). They approach Sitecore solutions holistically and integrate complementary products such as Clay Tablet, Sharepoint, Eloqua, Telligent, Microsoft Dynamics and salesforce.com, providing customers with end-to-end services including implementation, managed services, maintenance and support and staff augmentation.

Insight Into Content Management Systems Trends – Provocative Analysis

Introduction:

A CMS is a software program used to support creation and modification of digital content. This system offers the ability to tailor the content based on users specific needs with the help of data provided by them or gathered by the website. This process encompasses the whole processing of the web pages starting from simple tools to create the information, through publishing and finally to archiving. With the help of this simple mechanism authorization can be entrusted into the business itself with the capability of potential to dramatically simplify the maintenance of website.

Innovative trends that will drive the marketing to success

Using analytics to drive content

It is predicated that analytics capability within the CMS strategy will be a core offering and capable with both internal and external analytics tools. This will ensure the ability to have the correct content type for the right segment of the respective audience. Also creating different content for different contexts will be made easier and as well for the better understanding of which part of website need to write differently. Content performance cannot be measured by the number of views. Measuring the effectiveness of the content is a biggest challenge for the marketers. Analytics provide insight about the customers and CMS strategy. This data will enable to create relevant content based on audience segments and subsequently will improve conversion and retention of customer.

Hybrid Cloud-Based ECM

Hybrid Cloud-Based solutions have begun to gain attraction because of the benefits of cloud combined with security of sensitive information located on a local server. These flexible cloud models enables organisation to manage, protect and effectively use within the same framework by the most secured on-premises systems. Thus these solutions ensure future scalability and agility at the same time it avoids resource-intensive deployment types which has been in use for decades.

Machine learning

Many of the industry experts are forecasting that machine learning is the next BIG thing in the future predictions. Machine learning in essence a type of Artificial Intelligence (AI) which allows computers to learn by examining data and by recognising patterns. With this machine language computers are able to find hidden insights. Integrating machine learning will help to create smarter applications that are more relevant to the customers. This can take to the next level with location awareness, based on different browsing habits on the time of day, anomaly exclusion, socioeconomic and likewise collaborative filtering attributes. Supplementing Content Management System with machine learning will deliver better matched content to the needs of user, demands and preferences and brings significant value to the business. Machine learning innovation will take the hold in coming years. It has been already able to see that machine learning services offered by IBM, Azure and Amazon integrated with CMS platforms are emerging.

Monolith to Micro service CMS

The concept of micro services is becoming a very appealing architectural approach now- a-days. Micro services are a proven way to create business applications by coordinating with small independent service by the business capabilities, where each run by its own process and by communicating with lightweight mechanisms. By applying micro services concepts the current monolithic system can be split into much smaller interchangeable parts. This concept will bring numerous advantages like faster to market with innovative features, attractive licensing where you will pay only for you need and improved scalability, reduced risk while upgrading the old features and better service interchange ability.

Approach of One Template

When moving away from the monolithic approach, end users will need to make changes to the layout of their web pages on the basis of ad hoc. In earlier, there are two extremes of CMSs:

1. Systems of much flexibility which significantly put in danger he brand consistency and consequently, the visitor experience.

2. Systems of rigidness that every time an organization or a user had to go through a developer resource, or even to a CMS vendor for even a minor change to the layout of a template

Security

Businesses expect high level of security, more complex and functionality than the current CMS solutions offer. Low quality authentication or authorisation controls of businesses will have the risk on the security, operational and financial features. Besides from the mandatory expectations like passwords and data encryption there are more complexities in enterprise directory single sign-on, social logins, SOX levels of auditability and integration with other services like multifactor authentication and sales force. Businesses demand more security features like password less authentication, broken password detection, biometric security and Google Authenticator and so on. It is anticipated that in future the emerging CMS platforms will be integrated and configured with these special authentication and authorization features.

Create Once, Publish Everywhere

The ability to share contents across multiple pages and websites is imperative for CMS solutions. Yet they should not be viewed as just a tool to push the content to the website. Now it is moving to a shift of leveraging the CMS as a data ware house which allows publishing content to multiple platforms and also in different formats as needed. Hence ‘Create once, publish everywhere’ (COPE) will be the viable way for managing content for the organisation.

Holistic customer experience across all devices

Those days where PCs were the only way to reach the business organisation website has gone. Today people use many different devices like smart phones, tablets and laptops to interact. Hence CMS should have the capability to adapt this change. Even though it cannot be used for managing mobile app or email newsletter yet it is required to integrate with other components to be a winning approach. Content Management System will have to empower their users to identify with the problem areas and do modifications quickly. Also it should have in mandatory of the ability to offer custom content to the customer based on the user experience.

Conclusion:

The entry of Machine Learning and Artificial Intelligence will rewrite the CMS strategy and will pave the way for a radical shift in both technology and business. Advanced personalization, presence of Omni-channel, and anytime availability only will boost engagements and conversions in the forthcoming. Upcoming is the period where the content management systems should prepare to revisit their strategies and procedures to cater to the evolving demands.

Are Free Websites Any Good?

The answer to all those questions is “Yes”, but some free websites are better than others. They all run on databases containing the content of your website which is displayed in web pages using templates which you choose. They are known as content management systems (CMS).

Popular

According to a recent survey by W3Techs, WordPress has a content management system market share of 54.8%. The next is Joomla 8.7%, Drupal 7.2%, vBulletin 3.5%, Blogger 3.5% and Typo3 at 2.1%. Another 47 have between 0.1% and 2.0% and a further 70 have less than 0.1% of the market.

So WordPress is the most widely used content management system. According to WordPress over sixty million people have chosen WordPress.

WordPress seems to have far more choices of themes or templates, over sixteen hundred themes on the WordPress site alone plus many other independent sites listing their own themes.

A big advantage is the number of “plugins” covering every possible requirement by a web master. These extend the functions of a website. Plugins include ecommerce, forms, galleries, media, SEO, cache and needful things you have never even thought of. There are some twenty-three thousand plugins.

Would WordPress suit a business?

Because of a number of high quality ecommerce plugins, WordPress will suit a business. However a large business with a million products would justify a custom designed website with custom designed ecommerce.

The WordPress themes or templates are all customizable so no two websites will look the same even if they use the same theme.

A large business would employ its IT department to customize its content management system. Many businesses use WordPress, Joomla, or Drupal in that way.

Easy to install

The well-known content management systems, WordPress, Joomla, Drupal and others, can be installed with a few clicks from inside the hosting control panel. Less popular systems may need to be downloaded from another site and uploaded to your site.

It’s true that a default home page of your website will be online in minutes, but that’s before you add your content.

Easy to use

WordPress is the most popular CMS because it is easy to use, but they all work in similar ways. You just type or paste your content into the editing screen for each web page. Images can be uploaded from within WordPress and sized to suit.

In WordPress, if you get tired of a theme, you can switch to another without losing any of your text or images.

Plugins can be installed from the WordPress dashboard. But if changing from one ecommerce plugin to another the product details may need to be exported first and imported into the new plugin.

Are websites portable?

Because they are all on databases from which the content can be exported and the images that you upload can be downloaded, all CMS websites are technically portable.

You can transfer your website to any host who uses the same CMS.

However it may not be possible to obtain the content and templates from such sites as Weebly, MrSite, etc. who own the templates.

Conclusion

Site builders and CMS allow people to create websites without any knowledge of HTML coding or programming.

Every modern website should have a content management system so that the web master can easily keep the website updated. It does not matter whether the CMS is free or you pay a web designer to provide it. You should have one.

Best CMS of the Decade

As essential it is to have a website to boost the image of your business, so much so essential is maintaining and keeping it updated. Imagine you giving your business card to someone, who then visits the website address mentioned and finding that all the information on the website is old and irrelevant! This kind of incident will simply smear the image of your business. Thus, a content management system is an essential part of maintaining a website.

If you find your site content needs to be changes and modified frequently, the best solution is to get the best Content Management System (CMS) of the decade and use it to your benefit. The best CMS today is WordPress and because of its evolving nature, it keeps getting better everyday. CMS is an easy method of managing your web content without the need of technical know-how. In other words, it is online software that works like your library and keeps track of all the content for the website.

Though there are many other CMS that claim to have very good features and indeed they do them some amazing utilities, WordPress beats them all. Some of the other popular CMS are Drupal and Joomla.

Key features of WordPress

  • Easy-to-use: WordPress is for everyone. You do not need to be tech savvy to use WordPress. The CMS is such designed that it offers all the essential features in the simplest manner.
  • Themes: If you want to change your theme every time you update your website, WordPress will make sure that there are more than enough templates to choose from. Better and newer themes are released in WordPress almost everyday.
  • Plug-ins: Plug-ins are like little software inside the CMS each of which provides you a special and unique feature. You can change the look, functionality or usability of your website with the help of one of the many plug-ins available in WordPress.
  • Open-source: WordPress works on an open source platform and thus is cheap. There are many web developers who are constantly upgrading the features of WordPress and making it readily available for the users.
  • URL customization: If one of your aims of using CMS is to get good rankings in search engine optimization, then having the keyword in the URL is one of the best ways of boosting the same. WordPress allows you to customize your URL so that you can put in the keywords you want in them.

If you think that maintaining a website is a tedious job and you are not up to it, then you can get in touch with an offshore development center that works with the technology. These offshore companies help you use WordPress to the best of what it offers. Outsourcing is especially beneficial to large businesses as these companies help in custom development of your website and can use their technical expertise to your benefit.

What Makes Drupal the Best CMS for Your Website?

When you are looking for a website for your business or for online marketing of your personal services, what can be your first question? It can be, “Which tools and technology are the most suitable for your website?”.

There are many technologies for website development and design. The most popular tool in the market nowadays are Content Management Systems (CMS) which are developed using PHP as the base programming language. There are many content management systems in the market these days, but the most popular are Drupal, WordPress, and Joomla.

Now, let us get back to the question. Which tools and technology are the most suitable for your website?

To get an answer for this question, you would probably need to ask some questions to yourself.

  1. Do you want to make a site with dynamic content which will change frequently?
  2. Do you want to be able to easily manage your content?
  3. Do you want to be able to expand your website in future without switching to other technology?
  4. Do you want your website highly secure?
  5. Do you want not to spend money separately on the features of your website?

These questions can help you decide the right tool for your website.

If all your answers are YES, then Drupal can be the best choice for your website.

What is Drupal?

Drupal is an open source content management system maintained and developed by a community of over 1,000,000 users and developers. It’s distributed under the terms of the GNU General Public License (or “GPL”), and anyone is free to download it, use it and share it with others. The community is constantly working to make sure Drupal is a cutting-edge platform that supports the latest technologies that the Web has to offer. The Drupal project’s principles encourage modularity, standards, collaboration, ease-of-use, and more.

Drupal’s History

Dries Buytaert began the Drupal software as a message board in 1999. Within a year, it became so popular that more people became interested using and contributing to Drupal, so the project was made open source. In 2001, Drupal.org came online and by the year 2005, the Drupal gained momentum and became popular as a Content Management System.

Now Let us see what makes the Drupal outstanding among the most popular Content Management Systems.

  • Drupal is a CMS but it is also a content management framework, giving you the more power, speed and flexibility.
  • Drupal package powered by core modules which gives you the simple sites right out of the box without the need of programming knowledge.
  • Drupal provides thousands of contributed modules which enables you to create almost any feature on your site. For example, by using only a few powerful modules like Views, Rules and Ubercart will get you a commerce site quickly set up.
  • Drupal also allows you to make custom modules for your specific needs.
  • Drupal has a very active community, with a number of IRC channels, forums, and even face-to-face Drupal events. There’s also a community-generated documentation that is constantly being updated and improved.
  • Its security related contributed modules like Content Access, Field Validation, Doorman, LoginToBoggan, Captcha, Spamicide etc. help make your site highly secure.
  • Drupal has great SEO modules like SEO Tools, XML-sitemap, Google Analytics, Content Analysis, Pathauto, Metatag etc.

Click here to know more about Drupal

Drupal is used by many big organizations, institutions. It is also used by governments of USA, UK, France, New Zealand, The Prince of Wales.

I hope the information given in this article will help you choose the best option for you and/or your client’s websites.

Why Joomla Is An Ideal CMS For Your Website

Undoubtedly, Joomla is one of the most popular and trusted CMS or Content Management System in all over the world. It allows you to build, organize, publish content over the website, or blogs. It’s powerful enough to run a website without facing any trouble. Nowadays, it is considered as an award-winning CMS with plenty of free themes, templates, and plugins that make your web development work easier than ever before. It helps to give a customized look to your site, which you actually want to give with even less technical knowledge. Here are a few more reasons to let you understand that why Joomla is an ideal CMS for your website.

Multilingual: Joomla supports multiple languages that help to create a website in different languages that let you reach out to wider audiences than before. Its multi-language support proves that it is actually a perfect CMS to use.

Perfect To Create An Ecommerce Website: Planning to start an online business looking for a right CMS? Joomla is the right option you can trust that makes your setup easier with great functionality and special customization even without spending much in terms of time, money and manpower.

Not Too Technical: Don’t worry, if you are a non-tech savvy person. It’s because for creating a website on this CMS you don’t need to deeply delve in the pool of technical knowledge. You can easily complete your task by following some simple steps with very basic computer knowledge.

Vast Community Support: Joomla world’s best and most used CMS offers a great help portal, which never let you lost in the technical world. It has a community of developers around the world, who are ready to provide full support to you in all manners.

Easy Updates: Joomla as a most popular CMS update its software with new features on a regular basis, which help you to update your site and improve its performance. Therefore, it is considered as an ideal CMS for your website.

Content Management: Managing content for a website is actually a big task to do. It’s because to get the great result you have to present your content in a responsive manner and for this no option is better than Joomla. It will make your content management work easier.

What’s more, are you expecting from a CMS to do for you? It allows you to add as much as functionality you want to add to your website for better results. Therefore, it is a perfect choice, which you should give a try.

Why Moving To Drupal CMS Is a Great Advantage

Whether you are a webmaster, a business owner or a developer, it is very important to have a web technology that can help you to create a site that can help you to remain competitive in the market and at the same time meet the demands of your customers. In fact, selecting a CMS is the first step to create a functional website and it can really be a daunting task. Drupal CMS is an open source platform that has powered millions of websites and applications. Since it is fully flexible and extensible, and you have great access to a huge community of active developers worldwide, it can help the developers quickly build and customize the project according to the client’s requirements.

Drupal and its plenty of opportunities:

Drupal CMS development can be used to build community web portals to personal websites, social networking sites to e-stores, from resource directories to newsletters. It is a strong web platform that allows various organizations to address specific requirements to create a stronger online presence. With this platform you can have an easy access to twenty nine thousand modules and about two thousand different themes that can be used to develop customized websites. Thousands of add-on modules and designs have made Drupal development the most preferred choice of designers as well as developers.

A comparison with Joomla and WordPress

We all are aware of the fact that each web development platform has its own features and functionalities. WordPress is a good pick for the beginners and it works well for blogging or mid-sized websites. Joomla on the other hand is a very good platform that can be used for ecommerce websites and requires some technical knowledge when it comes to coding. Compared to both these two platforms, Drupal is the hardest and the most powerful CMS among all and it is suitable for all types of websites and is the easiest CMS for moderation. It is also considered while creating ecommerce sites as an addition or modification of Drupal templates is easy and does not take much time to create tailor made apps.

Some advantages of using the Drupal platform:

Rapid and Agile: Web 2.0 development is at the core of Drupal and it offers clean markup code, content management, forums, search, page and blog publishing and many more.

Highly scalable: Drupal is highly scalable. If you start with 5 pages initially, you have the option to grow to 5000 pages without requiring changing anything. The security and performance parameters can easily be changed from the Admin console.

Free modules available: There are more than 16000 modules available from the community that makes it easy to add specific features to your site. From security, CRM and social media to SEO, backup, migration or performance and more there are various modules available that make it easy to add latest features.

3rd party integration: A huge community of developers and theme designers has created numerous feature rich templates to help you realize your website’s vision. Responsive layouts, stock graphics, aesthetics, fonts, color schemes and layout editors make it easy to work with 3rd party themes. Adding ecommerce modules or integrating payment gateways is also easy as Drupal is open to lots of APIs and modules.

Advanced Enterprise CMS Solution For Effective Data Management in Companies

An advanced and improved enterprise content management system (CMS) helps in streamlining the process of document management within an organisation. Whether you are talking about capturing, managing, accessing, integrating, measuring or storing information, an ECM proves to be of much help to you. Be it your company web or mobile site, a feature-rich and scalable content management system can help you manage your online content very easily. Remember that the most effective way to communicate with your clients nowadays, is through your mobile or website. So, enterprise CMS solution is important to store and update all valuable content in an organised manner.

Having an enterprise content management strategy for effective storage, distribution and management of content, is crucial. Given below are some of the benefits of using an enterprise CMS for effective management of data in your organisation:

• Management and collaboration: The main goal for installing an ECM is to manage a company’s documents properly. And the best part about using an ECM is that you can search important documents by simply typing in the keywords. This way it becomes much easier for you to choose files instead of spending time searching for files in folders, endlessly. Moreover, every organisation needs a system wherein there is no need to track each document individually. The best ECM solutions ease up this process by offering facilities that lets you create a designated route for documents which needs approval and review by an appropriate personnel. There are ECM systems which are synced with Microsoft Office and can also send alerts as to which individual needs to check a document and which document needs editing.

• Streamlines scheduling: An effective ECM provides you with all the details about a content status, that is, whether a piece of content has been published, reviewed, organized or is in draft. This makes it easy for you to understand as to what to update and what not to.

• Comes with permissions and protocols: A great enterprise content management system comes with various types of publishing permissions and protocols. This helps in securing and protecting data from unauthorized sources. After all, it is essential to protect critical company documents from hacks. Therefore, it is essential that access to documents is given to only specific employees. Some of the ECM systems also offer auditing options. This allows you to see specific activities such as who has viewed a particular document, when was it viewed, who has shared which document with whom, and more.

• Enables easy upgrades: A good content management system can help you maintain a site very well. In addition, even if you need to update the CMS software or add features or tools, you can simply go to the CMS, which has a common architecture, and just make the necessary changes, as required. Without a structured content management system, that would mean going through hundreds of individual pages and making changes, which is a lot of work.

All in all, a good enterprise CMS is of huge importance for any business website. Moreover, since businesses are focusing on enterprise mobility, an advanced and scalable ECM is even more required in order to manage documents across various devices and platforms.

Why Isn’t Your Website Working For Your Business?

KEEP YOUR WEBSITE FRESH

Fresh website content is important in encouraging people to revisit your site and can help give you the edge over your competition. Why would anybody come back to your site if it hasn’t changed in months or especially years?

One of the best things about online marketing is the ability it gives you to respond to market changes, new business opportunities and your customers requests. Would you wait until your current brochure is used up before you make new ones? The same holds true for your website.

PLAN FOR THE FUTURE

If your site is more than a couple of years old, it’s a reflection of where you’ve been rather than where you’re heading. Redesigning your site gives you the opportunity to express your current message. It gives you the chance to think about where your company is heading and set new goals for success and plan for the future.

YOUR COMPETITION

Surfers usually make up their mind about a site within a few seconds of visiting a site. Your website needs to out-do your competition or you’ll lose valuable clients. Spend a bit of time analyzing and looking at your competitor’s sites. Then decide how your website compares to theirs. If theirs is ‘better’ than yours then it’s definitely time for a redesign.

ATTRACT VISITORS

A site redesign can help you attract more visitors in a number of ways. Building search engine optimization into a new site is much more effective than trying to increase your findability once a site has been built. It’s amazing to think how many websites still get built without any goals for growth being set. With firm goals and an understanding of your visitors you can make informed decisions on how the site should look, work and sound.

WEBSITE CONTENT

Having relevant content is one of the most important things about having a web presence. Relevant content means providing content that is interesting and useful to your site users while supporting your company’s goals.

Content needs to be written specifically for the web. Why? Because people don’t read a website like they read printed material. Most people scan over web pages trying to determine if the page is going to be of any use. Only once they have decided it looks useful will they start to read the page and even then many people just skim read.

This is why web copy has to be short and to the point. The main concepts need to stand out and not get hidden halfway down the page.

SEO & ONLINE MARKETING

Lastly, a website redesign can be a great marketing and PR tool for your business. Having your website redesigned is a great opportunity to contact your existing customers, potential customers and the press. It gives you an excuse to contact them and let them know what you’re doing, what’s new and that you’re keeping things up-to-date.