Why Isn’t Your Website Working For Your Business?

KEEP YOUR WEBSITE FRESH

Fresh website content is important in encouraging people to revisit your site and can help give you the edge over your competition. Why would anybody come back to your site if it hasn’t changed in months or especially years?

One of the best things about online marketing is the ability it gives you to respond to market changes, new business opportunities and your customers requests. Would you wait until your current brochure is used up before you make new ones? The same holds true for your website.

PLAN FOR THE FUTURE

If your site is more than a couple of years old, it’s a reflection of where you’ve been rather than where you’re heading. Redesigning your site gives you the opportunity to express your current message. It gives you the chance to think about where your company is heading and set new goals for success and plan for the future.

YOUR COMPETITION

Surfers usually make up their mind about a site within a few seconds of visiting a site. Your website needs to out-do your competition or you’ll lose valuable clients. Spend a bit of time analyzing and looking at your competitor’s sites. Then decide how your website compares to theirs. If theirs is ‘better’ than yours then it’s definitely time for a redesign.

ATTRACT VISITORS

A site redesign can help you attract more visitors in a number of ways. Building search engine optimization into a new site is much more effective than trying to increase your findability once a site has been built. It’s amazing to think how many websites still get built without any goals for growth being set. With firm goals and an understanding of your visitors you can make informed decisions on how the site should look, work and sound.

WEBSITE CONTENT

Having relevant content is one of the most important things about having a web presence. Relevant content means providing content that is interesting and useful to your site users while supporting your company’s goals.

Content needs to be written specifically for the web. Why? Because people don’t read a website like they read printed material. Most people scan over web pages trying to determine if the page is going to be of any use. Only once they have decided it looks useful will they start to read the page and even then many people just skim read.

This is why web copy has to be short and to the point. The main concepts need to stand out and not get hidden halfway down the page.

SEO & ONLINE MARKETING

Lastly, a website redesign can be a great marketing and PR tool for your business. Having your website redesigned is a great opportunity to contact your existing customers, potential customers and the press. It gives you an excuse to contact them and let them know what you’re doing, what’s new and that you’re keeping things up-to-date.

Benefits Of Using CMS To Create Your Website

Businesses are increasingly turning to the internet to market their products and services. This allows them to reach a much larger audience when compared to traditional means of promotion, like billboards etc.

Most small businesses avoid setting up a website because it seems too costly to afford and too technical to manage. This is where CMS (Content Management Systems) can help out. CMS is an easy-to-apply web design and development interface that can be easily learned and applied. Below, we list out a few major benefits to using CMS to design your website.

• It is very user friendly.

This is the most important feature of CMS. Not everybody has the technical knowledge to operate computer software effectively. Having software that almost anyone can use to edit and update a website makes things a lot easier for those who are unfamiliar with the technical aspects of web design.

• A website can be made search engine friendly right from the start.

When developing with popular CMS providers such as WordPress and Joomla, you are offered many features like page titles, meta descriptions and headers, to optimize your website for search engines. A number of keyword focused links can also be placed in the content according to your requirement.

• Analytics are easily obtainable.

Analytics offer businesses a screenshot of what visitors think of their websites. With the help of CMS, website admins can log into their accounts and get instant analytical information regarding user behaviour, like time spent, bounce rate, point of origin etc. This gives businesses a better picture of customer requirements and allows them to update their marketing efforts accordingly.

• CMS can be used by multiple users and across multiple devices.

With CMS, a number of users can log in and update the website anytime and from anywhere, without the requirement of any special software to be installed on their devices. Some CMS software even allows you to upload pictures via your smart phone.

• The website owner has full control of the website.

By using CMS, the website owner gets full control of the website. This ensures quick access and easy-editing of the website, any time. As a business, you won’t have to rely on external web design agencies for small edits on your website.

Designing and launching your website using CMS need not be a herculean task. Let us help set it up for you, while you focus on growing your business.

Pre-Made Vs Custom WordPress Themes – Which Is Right for Your Business?

So you’re all set to launch a website built in WordPress? Of course, you have everything planned out including the appearance of your website and the necessary functionality. You may have also decided which theme and plugins you are going to use. But building a website is so much more than just deciding on the themes and plugins you’ll be using. The ever-growing competition makes it very difficult for an emerging website to establish a strong online presence. Not only you need to have a beautiful and a fully functional website but also need to establish a unique brand identity.

WordPress, being the most popular platform to create websites, comes with a wide variety of themes and plugins. Whether you are building a portfolio website, a food-oriented website or an online store, you can easily find a relevant theme.

However is it what you want? Can you build your website with a pre-built theme? Or you want to give a touch of uniqueness to your website with a custom theme?

Well, some webmasters integrate a pre-made WordPress theme to their website and build the rest of the website according to it where others get custom theme developed from a WordPress development company to add an exclusive look to their final website.

Since no two businesses are same and have the same requirements, the choice of pre-made or custom WordPress theme narrows down to personal choices. Therefore, we have compiled a quick difference of pre-made and custom WordPress theme to help you make the right decision for your company.

Pre-made WordPress theme

Pre-made WordPress themes are those themes that are developed by other developers and made available online. These themes are readily available on the official WordPress websites as well as on third party sites. The major benefits of using these themes are the affordability and future-proofing.

Though some themes are bit costlier than the others, they still fall under $100. Pick out any theme and you will find a reasonable price tag hooked with it. In addition, there are a wide variety of themes available to choose from. No matter what the niche of your website is, you are sure going to the most appropriate theme.

Future-proofing is another popular reason of integrating a pre-made WordPress theme. Although not every WordPress theme is developed in keeping with the same industry standards, the best ones are available with around-the-clock support, regular updates and customizations.

Downside of using pre-made theme

The downside of pre-made WordPress themes depends on who you purchase the theme from. Is the developer renowned? Does he/she follow the coding standards while building a theme? Also, you need to check whether they offer support 24/7 or not. If you find answers to all your questions, you can definitely go with a pre-made WordPress theme.

Custom WordPress Theme

Why is there a need to get a custom theme developed when you can have a reasonably priced theme made available online?

A custom WordPress theme has a wider approach to building a website. Not only will you be having a unique design to represent your business online but also you’d be the sole person managing it. So straight out of the box, you get a great benefit of setting yourself apart from the rest.

Custom WordPress theme means custom look and functionality. You can easily add or delete any functionality according to your preference and needs. Need an image slider, add it. Doesn’t need a navigation menu in the header, chuck it.

Downside of Custom WordPress Theme

The biggest downside of using a bespoke theme is the cost associated with it. Building a bespoke theme costs you hundreds of dollars especially when you are hiring a WordPress development company to perform the job. This itself is a major deal breaker for a majority of webmasters.

Another important thing to consider is the occasional updates. Is your theme going to require updates to address any bugs and problems in it? If so, you better pick the right developer who can offer you affordable services including occasional updates.

Wrapping up:

Pre-made themes are easily available and do not burn a hole in your pocket. Therefore, if you are short on budget, you can always go with such themes. On the other hand, if budget is a secondary thing for you and you think you can afford occasional updates as well, a custom theme is the right fit for you.

How Sitefinity CMS Website Development Helps Your Online Identity

When you have a fully optimized website, you can garner a lot of customer views so that more and more people learn about your business; it is then that they will order products and services from you. More and more businesses understand this today, which is the main reason behind the success and popularity of Sitefinity. It is a unique platform with customizable features that helps it suit a variety of different businesses.

It can cater to all of their needs with a wide range of templates creating a strong online presence with a CMS that offers a well-designed website.

Understanding the Workings of the CMS

A one of a kind CMS that can convert from Web Forms, MVC and vice versa; every template offers you three specific modes. There are the Web Forms, the MVC and a mixed mode in which the MVC controllers and Web Forms controls are able to coexist on one page. The MVC function is completely streamlined in Microsoft so that the code works just the way it is. It is quite easy to work with for .NET developers, as the system is based on ASP.NET technologies.

With .NET controls, MVC views and .NET data providers, most businesses will benefit from letting skilled and dedicated Sharepoint programmers help them implement this platform for their enterprise.

Creating a Strong Identity for your Enterprise

Sitefinity developers help you avail every aspect of the software and put it to use so it can garner more customers for your enterprise. The skilled developers can design master pages or a wide variety of themes and can even extend the application for specific requirements. Along with helping you support MVC and Razor, the application can quickly define custom data which is quite helpful. You can address all your unique project necessities with the software, as it is completely customizable.

Building such a website creates a strong online presence for your company. This is a step in the right direction for it will increase the brand value of your enterprise.

An Appealing User Friendly UI

Sitefinity development has a unique built-in Module Builder that helps entrepreneurs address specific project necessities. It does this by giving them the opportunity to create new-fangled content with a web-based interface. It allows you to define new data models that you can devise one-to-one or one-to-many and even many-to-many relations designed for different content types. Another great perk this tool has is its user friendly user interface that entices clients that you can then retain as loyal patrons.

What is more is that it automatically produces a user-friendly UI for showcasing all kinds of data. The full-featured API is also a wonderful aspect that you can use to develop supplementary extensions.

Once you have availed this software to create a highly operational portal for your enterprise on the internet; you will have an online identity that draws a lot of eyeballs. Your retail site and store will increase your brand value by making your more popular among online customers leading to a higher profitability

Essential Need of Content Management System

Nowadays, most of the businesses are having online websites for their customers. The new technologies have given the business many new platforms to improve the business with effective measures and allow them to grow more in the field.

Avoiding Duplication: Content Management Systems are known to make your content smarter and powerful. Contents on the websites are scattered throughout the organization, which results in creating similar and duplicate content in a different format. CMS also allows you to refresh the content and avoid any kind of duplications on your site.

Powerful and Effective Management: Using a CMS can consolidate the content into one powerful repository and facilitates sharing amongst the co-workers. It helps the business to be unique in their contents and keep their website up-to-date.

Self Development: You know your business more and sometimes it can be hard to explain the need of the business to some other developers. Most companies ask infinite questions in order to understand your requirement and serve you accordingly. Therefore, CMS allows you to manage and establish your own site with the help of some basic guidelines.

Total Control: It can be difficult for a person to explain the needs of the website of the developers and thus they end up with a mess. A CMS allows you to edit the content as per your requirement. It helps you justify the content in an effective manner without paying someone else to do it for you.

Avoid Falling in Junks CMS helps you interact with your clients with valuable information and allows you to eliminate junk from your content. This will help your websites and content to be unique and avoid falling in junk profile.

Better interaction with your Clients: It is important, even if you are a writer seeking exposure, retailer with only one-line catalog or an organization or business to maximize the success. CMS opens up new ways to communicate with your audience with amazing measures, which can help your customers get the useful information.

No Page Limit: If you are using Content Management Systems rather than using some kind of static websites, then it allows you to create an unlimited number of pages for your websites without any restrictions.

Update Your Content Daily: The most essential things that your website needs are to renew the content every day in order to be in a better position in the market. If your website is old and not been updated for a long time, then no search engine will care about your website and eventually your business will end up dropping off the ranking in the market.

Secure Website: It also helps you to secure the content from standard websites attacks. Even if your files are hacked, CMS saves the database and allows you to very tight security thus allowing you to edit any files irrespective of the changes made by an external party.

Let us make it plain and simple, CMS can help you run your business for a long time and saves your money. It keeps you fresh like a sunflower in the market and keeps your business on a beneficial position.

Custom CMS Development for E-Commerce Websites

Owning a web site has become extremely essential for each business. Even small and big businesses needs to modernize their site. it becomes necessity for tiny still as giant-sized businesses to modernize their internet sites oft for developing marketable part still because the traffic for the site. The main reason of getting a custom CMS development for your business is to insert, change or take away the content on your site.

It provides lissomness and adaptableness to your web site. You furthermore may be capable of doing modifications in web site model or pattern by allowing net master to manage all the items. CMS assists you organize your web site and facilitate you to systemize content and different connected things on your web site. CMS permits you to chop down the price of execution while not compromising attributes aboard with the potential to handle the content.

The higher level of cms customization allows you to write content on your web site easier. It does not need technical or hypertext mark-up language talent within the author, you employ solely graphical interface for getting ready the content. Victimization net, you have got to pick multiple templates and got to integrate them that are sort of simple. The custom CMS development conjointly support plug-in which implies you’ll be able to boost the practicality of the web site.

The demand of custom cms development has increased as well as cms developers. Hence, it’s necessary to be selective in hiring developers you must include the following qualities when looking for the best developers.

Developers must have the knowledge of the latest Drupal version applications so that they can provide you the best outcome of their work and can make your site up to date.

Developers must also have knowledge on cms customization application. It can assist you to lure a bigger share of public. For that, you need a developer United Nations agency is thought for mixing creativeness with the answer.

It is for your convenience to line a deadline for your project. However, you need to make sure that the cms developers are capable to satisfy your set deadlines. If they fail to try to thus owing to ineluctable circumstances, they have to inform you and extend the point.

Detailed discussion with the developers can assist you to grasp their capabilities in customizing the answer in a very approach way that may embrace all of your needs.

Apart from these benefits, there’s an extra good thing about custom CMS development web site style and that is security. The general management of the web site remains within the hands of the owner of the positioning.

Is Hiring A Sitefinity Developer A Good Decision?

Updating the content of your website is the most important step that you need to keep your audience engaged. And this becomes easy when you choose to go for a reliable and expert team of developers and of course the right CMS for your business. There are plenty of CMS available and if you are willing to consider a paid content management system, then nothing can be better than selecting Sitefinity development. The moment you come to know about your requirements, you can do your research to find a good team of Sitefinity developers, which can take care of all your needs. There are many leading companies that have a strong virtual presence and they have usually extensive experience in Sitefinity development. Once you choose such a company having years of experience in the industry, you will obviously be able to enjoy various benefits.

Sitefinity is a robust open framework CMS that is based on the Microsoft Dot Net technology that helps to create fully dynamic and editable websites. Since in this competitive business environment, it is imperative to have a full functional website that offers advanced features and appeals to the customers, hiring dedicated Sitefinity developers to work on your project is the best option.

Some Advantages of Hiring Certified Sitefinity Developers

Understand your website requirements: It is very important that each aspect of your website is clearly understood by the developers before they start creating the website so as to involve more customer engagement. Certified Sitefinity developers help organizations to understand the purpose of the web portal so that they can derive the most out of their portal. Since the developers are experienced in designing a wide range of master pages and themes, it helps them to establish a robust online presence and brand identity.

Build an optimized website: An optimized website is one of the most important aspects that need to be considered to drive web traffic. Sitefinity developers can easily understand your business requirements and develop a 100% optimized website that works on all devices. Optimized website often helps to attract potential customers looking for specific products or services and this helps the companies to boost revenues. Every enterprise knows that a web portal that is properly optimized for the major search engines help them to attain their prime objective.

Make the site more user friendly and reliable: You may often notice increased bounce rate if your site is not user-friendly or reliable. Choosing Sitefinity developers will help to build a user-friendly and reliable site that will keep the visitors hooked. This helps to reduce the bounce rates and also enhance the reliability in the eyes of major search engines and this increases the rankings. Creating a reliable and user friendly site is extremely needed to gain the trust of the customers.

Knowledge of the latest trends and technologies: Technologies keep on changing every now and then and so web development has also changed in the past few years. Hiring certified Sitefinity developers help an organization to be aware of the latest trends in this field and help develop a site that allows organizations to generate a high ROI. The developers are in fact aware of how the web portal should be developed as per the demands of the market.

Getting More From Your CMS

The content organisation phase of any website development is perhaps the longest phase. Having rolled out an innumerable number of websites successfully over the years with various CMSes, deciding which one is the best of the lot is difficult. Every CMS has its own sets of perks and disadvantages. How well it can build a website or application for your business idea depends on your skills to deploy it. A CMS really gives the power to website creators or owners to place content, change or modify it as needed on the site. Yet, it’s also important for them to stick to certain conditions to make sure their idea of content management is not ruining the site or its effectiveness in Google and other search engines.

So, without a further ado, here are for you some crucial facts for consideration to derive the best of a CMS for your new website.

Usability

The first thing you should count upon in the CMS you picked is its ease-of-use. It needs to be easily usable for those indulged in content marketing. An average end-user with no technical skills will always find it difficult to perform certain tasks with CMS. The website owners cannot even make the slightest changes to the site without the help of web experts. Thus, whenever you are opting for a CMS, make sure you’re able to grasp over the usual aspects of the platform like WYSIWYG editor, in-line tools for content edits.

Scalability

Choosing a CMS based on the current content requirements is the gravest mistake you can make. The volume of your content will increase, changes may arise in the coming days. Always a content that is put meticulously in the website has more potential to captivate the audience. So, clearly, your CMS must be able to deal with increasing traffic or spikes in visitors over time by providing enough space for content changes and updates.

Customisation

CMS is not just about putting the content in a definite layout or structure. Truth is, marketers seek more than a dead-simple website to get the attention of targeted audience. Certain scope for customisation is necessary, that is, you can put the content elaborately in a way that you have wished for. When you have the flexibility to make modifications in content presentation and tweak its design, fonts, layout, or headers will help to gear up your site easily according to the business’s purpose.

SEO responsiveness

You should never go for a CMS platform that does not assure you about the site’s search engine optimisation. You may not be able to make your website prominent in the search engines without proper tools or SEO plugins that are needed to boost a site’s rank position. While it’s true that most CMSes are equipped with search optimisation tools, their effectiveness varies. You need to be careful in picking the platform that has inbuilt SEO boosting features and so a little effort from your end will deliver the best of SEO results for your site.

Using a rightful CMS is not enough for your website, but there are certain rules that you need to adhere to get the best results. There are no as such particular CMS platform that stands out from all others. However, you can get the most efficient solution using any one solution if you know the right ways to leverage it for your project.

Confused About the Difference Between CRM and CMS?

In today’s business environment, customer relationship management (CRM) systems are used by millions of businesses to automate routine sales and marketing activities around customer acquisition and customer retention functions such as customer service that drive revenue into the organization, or prevent current customers from seeking other suppliers. Most of the solutions in the marketplace today typically address:

  • Sales Automation
  • Lead And Pipeline Management
  • Custom Customer Databases
  • Campaign Management
  • Document And Contract Maintenance
  • Online Product & Service Offerings
  • Customer Portal Self-service
  • Mobile Application Access
  • Social Media Support

Many companies that have implemented a CRM platform report substantial cost savings and overhead reduction by pushing CRM usage throughout their organizations, but the largest returns center around creating efficient transactions with the company’s customers.

On the other hand, most people tend to think of content management systems (CMS) as an easy to use interface for making regular changes to the company’s website. While it is true they can all be used in that capacity, the most effective companies embracing CMS technology also treat their chosen application as the company storehouse of all of the information assets of the company and its use is to organize and share such information across a wide base of employees as well as customers through well-managed, and centralized communication channels. Information maintained by the CMS application usually contains not only the company’s website text copy and related images, but also detailed product and service catalogues, product specifications, options, engineering diagrams, customer service policies, training programs, brand standards, purchasing procedures, Human Resource policies, Operations Manuals, and just about any other department to benefit from streamlined publication, review, and modification of their information assets over time.

When combined with forethought and common sense, the two types of applications can be combined for outstanding results. For example, I may want my customer service agents to have access to a product database at the time of order (say CRM) to ensure accuracy in processing a transaction, but I don’t need to use a small screen to display the entire catalogue and associated options, specification, and detailed diagrams, etc. available in a CMS on a small screen with only a precious amount of real estate available to the agent.

By allowing the CMR to serve content that tracks past purchases, preferences, all correspondence between the customer and the company, as well as any contracts or documents that follow the customer, and deriving natural groupings of customers based on their history with the company and their preferred method of communication, the CMS can be used as the internal repository to maintain version control and changes to standards, procedures and services over time as they occur.

In combining a CRM and CMS and letting each application to work on its preferred sources and flows of information, you can maximize your return much faster than if you had implemented each without consideration of the other. Management will have to make the call as to which store of information (CRM or CMS) will serve as the master file to be maintained by the organization (and by whom) and which will serve up content when called upon for further research and information.

If you currently maintain one of each type of application as a standalone solution, you should seek the advice of an independent consultant familiar with both types of systems to define what is possible and at what cost. You may be surprised at the returns that are capable with a combined solution in a short amount of time.