Why Choosing CMS Hosting Is Beneficial

CMS is designed to aid you and your group in order to publish, manage and organize an assortment of content as well as to create a news based website. It endows you with the option to upload new info to the website in the form of blogs/articles for your visitors. It has the workflow category for the target audiences that will explain how the new content would be routed all over the system. It has different applications out of which Joomla is the most commonly used CMS applications and there are a number of hosting companies that offer Joomla based websites on its server. Another application widely used is flash that will help you to design flash website.

It has been found that many small business owners often strive to pick out the right platform for coping with their requirements for website development. Majority of them get confused between various kinds of CMS applications accessible in the market. However, those who acquaint about the competence of open source, Drupal is often the unquestioned choice for establishing and strengthening their web presence. Those offering personalized Drupal development service also provide consultancy, sought-after support, and training for assuring results in web development.

Content Management Systems render an influential solution for maintaining your webpage promptly. The CMS Hosting offered by web development service providers use written text as well as suggestions for other data integrated into a data source with the intention of vigorously creating and represent your anticipated content. This earmarks, you to promptly provide perplexed websites with one click and have those alterations immediately shown throughout the whole website without modifying ample numbers of data files.

A few of the most well-liked websites are developed in content management systems and there are quite a lot of to select. Either you believe or not, ab ample number of systems are open-source applications, which are free to use. For the reason that most of the open-source projects bestow web developers with the accessibility to the source-code. CMS can be altered to provide benefits to a particular webmaster. Some of the open-source systems in the market are Mambo, Drupal, PHP-Nuke, Joomla. The Microsoft CMS is among the most commonly used systems in the market. This CMS comes with an assortment of features to serve customer interaction.

Nearly all web hosting plans are available with unrestricted data transfer along with limitless web-space. There are few companies that allow hosting unlimited websites on the same account along with unlimited MySQL databases. These days, “unlimited plans” is the most commonly seen hosting package for the reason that it proposes the across-the-board range of possibilities for all internet users, moreover, everybody can run a website promptly on their own hosting account.

At present web developers are doing CMS for the reason that it has raised the popularity of CMS based websites either it is creating a high-profile blog, designing a midsized website, flourishing social network or creating a large business site, a groovy CMS can provide you with all the means required to make it booming.

Should You Use WordPress As Your CMS – The Pros and the Cons

Since WordPress is popularly known as a great blogging platform, CMS enthusiasts often debate about its use as a content management system. Using the right plugins, WordPress can also be used as a great CMS. The following list is meant for those who like to weigh the advantages and disadvantages of a particular CMS:

Pros of WordPress When Used as a CMS:

WordPress is known for being simple to use. It includes pre-installed design options that let users create a template-based blog with plug-ins meant for CMS, by simply clicking a number of buttons. Moreover, you do not need to know HTML to use the website. When it comes to the blogosphere, WordPress is the choice of platform.

WordPress offers enticing choices of menu, which makes the website more attractive and simple to navigate as compared to Joomla or Drupal. It is easy to rearrange menus and pages to best suit your business needs.

Since WordPress has a lot of no-cost themes, you can certainly find a template that is associated with your business. There is an option for users to pay for a premium account using a business credit card to make your site look more professional.

WordPress has the ability to improve search engine rankings. Your site can end up being on the first page of reputable search engine results like Google or Yahoo if you carefully use relevant keywords.

As of the moment, WordPress has almost 13,000 free plugins on its open source platform. WordPress has been recognized as a CMS tool due to this quantity of plugins.

With the use of custom-built fields, users can expand way past blogging, categorizing to use WorPress as a dependable CMS tool. Custom fields such as “Flutter” make it easy to build a CMS, even for those who have no experience.

The Pods CMS plugin lets users create different kinds of content even without any custom-built CMS buttons.

Cons of WordPress When Used as a CMS

WordPress has many attractive templates. However, some users like to design their own unique theme. To do this, they need to be equipped with a deeper knowledge of CSS jargons. Those who know about this may think of using something more robust, like Drupal.

To have CMS design capabilities similar to Joomla or Drupal, WordPress needs lots of plugins. Though these plugins are found on the site, using a lot of them can slow down page load times. Before choosing WordPress as your CMS tool, think about the number of plugins needed as well as how this will affect the functionality of the site.

Since WordPress updates its functionality every now and then, it may not be the best choice for those who go for a more consistent platform, like those who plan on building a CMS on the site.

How Can CMS Website Design Help You to Manage the Website Content?

CMS or Content Management System helps in the creation, management and control of HTML documents, images and contents. Being implemented as the website application, either you or your chosen professional can implement it to create or manage the web content. You can gain more sales only when you have your own website. A user friendly web design will bring more and more customers to increase the sales and profits. With the CMS website design system, you can store, format and efficiently manage the website information. It is the foundation of the website which determines how it will fair.

If you are a small or medium size business then CMS website design is a convenient tool for you. It offers an effective solution when it comes to designing a professional website without any knowledge of technology and coding. With the system, a business can manage the content efficiently.

Reasons for adopting CMS website design

Any startup business owner or entrepreneur is limited in resources and want to find some solution to develop the business. By designing a business website, you save on the budget with CMS website solution. Businesses choose CMS due to variety of reasons:

· If you choose CMS for managing your website content, you can use WordPress web development service which is a very easy solution. By utilizing WordPress web development, you will have a professional and wonderful looking website.

· CMS is not complicated and may be implemented with ease. It offers a lot many tools that an inexperienced user may easily use without any need for technical knowledge.

· The platform offers a complete access to the users in terms of website content. CMS has various platforms and different features with certain basic elements that underline them. Some of worth mentioning features include managing of format, online publishing, design and theme layout, data retrieval, search features and others. These features update the web content file along with updating the version number.

· With CMS, one can store variety of data on their website including video, images, texts, scientific data and numbers. Such data can be managed by the user even if he has no knowledge of coding or any kind of technical training in the administration and editing work.

· CMS is just perfect for the beginners. The startup, the installation needs knowledge which a beginner has. CMS can be easily installed and if any update is needed, it will be done automatically with the help of additional plugins.

· It is cost efficient, affordable way of designing the website. So, if you are in limited budget, you need not hire a professional web designer.

If you already have skills in developing a website, you can still use CMS plugins and tools to update your website from time to time. By designing or maintaining your own website, you will save energy, cost and time. CMS website design helps you to exercise control over your website design and content. Your top priority must be finding a content management system that may store and efficiently manage the website information.

Choosing the Best CMS for Business

The most effectively practiced recently in terms of delivering online business communications is the Content Management Systems. It enables non-technical administrators to deal with a variety of online contents easily and eradicates common concerns with ad hoc direction of online capacity and manually developed web pages. Enterprise content management solutions are material techniques required in communicating and dealing with clients, personnel and providers.

An excellent CMS can de-scramble the technical infrastructure which may be embedded in the profusion of business diligence. It can furnish a program as a benchmark in designing the business applications for everyday usage and incorporate them into more practicable and user friendly portals for personnel, client and providers, which is made accessible anywhere and from any devices as long as with Internet access.

Often, contouring administration processes would eventually lead to an efficiency increment. Opting to an appropriate CMS for your business will be cost-effective from the commencement, leading to an increased adaptability, perfectly created solutions even with the extremely complex business prerequisites.

Here are some of the requisites in a content management system:

You will greatly appreciate the essence of the system because it is intensely practicable in any business type. You will eventually be getting what you truly need in a system, but first, there is a need for you to specify your needs. You can even employ futuristic projections in the intention to expand and may opt to establish your own management systems.

The real beauty of such systems is that they’re extremely adaptable for any type of business. What you need, in this case, is what you’ll get. All you need to do is define the needs. You can even project ahead for expansion, and create your own management system.

Like for instance, you may consider engaging in e-commerce, use the system to track orders, to have a reporting system, to have the system to market our products, you may need forms for proper accounting and tracking of your business efficiency and profitability, management capacity and many more. These potentialities are just some of the many standards of the best quality CMS. These are exactly what you will need in the event you decide to streamline and mange a full service and operative system.

An instinctual combination – Content Management Systems and best practice

The best business practice is a vague concept and often relative. Some of the critical factors are being efficient and access. A good content management system often directs to best practice. As defined, the integration of content management is inclined to cater the entire business undertakings, from clients surfing the site to accounting.

What is a Web CMS?

Imagine that you it took you four hours to read and compose a review for you African Short Stories Book-Store website. You then had to HTML format your pages, then you had to insert your logos, pictures and adverts. Then you had to check your links in your HTML editor, and then you had to FTP upload your page. Then you would go on to review your second book. Now imagine you had 100, 200 or even 500 books to review? Obviously as an online bookstore you would prefer to concentrate on writing your book reviews rather than tinkering with web publishing technology that in itself has not only a learning curve but costs you time.

Content Management Systems, CMS in short, are designed to make a breeze of this kind of tedious and repetitive work. A web CMS is a server-side software used to manage, control and effectively develop your website. Of the three main functions of an internet business i.e. research, development and maintenance, research is the most profitable. Consequently to grow your business you need to spend the least time in both development and maintenance. CMS makes this a reality.

CMSs were first developed internally for organizations doing a lot of web publishing like online magazines, newspapers and corporate news-letters. In 1995 CNET commercialized their in-house CMS through a company called Vignette. This sparked a market for commercial CMSs. Today you are spoilt for choice. Infact some web hosting services offer internet business optimized CMSs with their hosting services at a premium price. Starting an internet business without one can quickly put you in a disadvantage.

Basically a CMS frees up your time by automating repetitive functions on your website. For example, instead of formatting your content using HTML the CMS automatically formats it and follows your default settings. For instance all headlines are bolded in larger fonts and coloured red; text is naturally wrapped around your images and logos and navigation links automatically inserted. Just a few clicks and your page is live on the web.

But probably one of the best capabilities is the easy editing availed by CMSs. Since small errors like typos as well as changes in facts are inevitable; correcting and updating of a website can be a full time job without a CMS.

You will find an array of vendors with different kinds of Content Management Systems online. You have a choice of a packaged system or a customised one for significantly higher cost. An example of powerful internet business optimized CMS is the free Word Press used to publish blogs on the fly. You do not even need to know what HTML or FTP stands for.

Why Choose Odoo CMS For Your Website

Odoo is a fully web-based application that provides multi user management supporting without any hurdle. It is one of the best open source platforms with a suite of business apps. A well integrated Odoo system helps you streamline your business activities with standardized solutions. Along with apps for various business functions, Odoo also has a CMS option using which businesses can make customer facing websites. But Odoo CMS is up against formidable competitors in the CMS space in the form of WordPress, Joomla and Drupal, the three leading CMS platforms.

Having said that, Odoo has something that other standalone CMS platforms don’t have – the ability to natively integrate with other business systems like CRM, accounting, inventory management, supply chain management, etc. Because Odoo is an ERP suite consisting of various other business apps, it is in a unique position to leverage that for its CMS for businesses looking to have more than just an information dissemination website and looking for a front facing website for the various business applications and systems.

Let’s look at some of these areas where Odoo CMS has the advantage.

1. Easy Inventory Management

Let say you want to display the stock availability of your products on your website for your dealers and distributors, you can do so easily with Odoo using the inventory management module. You can even track inventory in a real time manner using gadgets like mobile phone or tablet, to stay in control from distant places.

2. Better HR Management

Because Odoo CMS is integrated natively with the HR module of Odoo suite, vacancy related details will get automatically updated on the website. With a separate employee login on the website you can update them about their leaves, appraisal, holidays, etc without having to custom develop a separate module for it.

3. Native eCommerce Capabilities

If you want to add an online store to your website, you can again do so easily with the native Odoo eCommerce module. Though other CMSs also have eCommerce options now, they are not as well integrated with other business systems as Odoo. With Odoo all your sales information will be integrated with sales modules, revenue will be tracked in the accounting module and customer details can be managed easily with the Odoo CRM app.

4. In-Built Marketing Capabilities

With Odoo you can conduct surveys and use survey data in your customer interaction, do email marketing natively and provide customer care online through in-built live chat functionality. You can also create events, update event details on the website and promote your event through integrated emailing capabilities.

5. Better Community Management

Want a Q&A platform like Quora or Yahoo Answers on your website? You can use Odoo community module to create such a platform easily. You can add as many users as possible and create a thriving community of followers where you can address their issues or just allow them to create their own content. All this is possible for free with Odoo.

Manage, Update And Publish Your Content Easily With WordPress CMS

It's always a sensible decision for businesses to leverage a free and open source content management system (CMS). In doing so, the web development cost is cut down in a big way and a great deal of flexibility is had by the business. More so, the framework also enables ease of editing and redistribution to developers. Using WordPress brings all these benefits, and even more and that's why it's so much popular across industries. It's possible to create any website with this platform and enjoy its versatility. More so, it helps web development of any scale with a range of built-in plugins and themes.

In a sense, businesses will find it extremely easy to extend their functionalities when they use WordPress. It helps in all kind of websites, be it eCommerce, membership, video website or directory website etc. Using this CMS, businesses can realize their objectives and goals in a timely and desired manner. What's more, websites made using this platform will give superior performance in search engines to boost the prospects for businesses. It's an optimized CMS with loads of SEO plugins and all this helps boost the visibility and ranking of websites in search engines.

In addition, WordPress is used in the development of websites that have fast loading speed, maintain coding standard, deliver ease of navigation and help in image optimization. More so, these sites not only support social media integration but also deliver a superior user experience. Furthermore, businesses can leverage WP sites for their ability to support multiple systems, multiple browsers and multiple devices. Not to forger, the CMS now comes packed with fully responsive themes to help entities cater to the ever-growing mobile segment with effortless ease. For developers, no other CMS delivers as much ease of use as this one and that's why, it's extensively used.

WordPress comes packed with with facilities for blog publishing and user management. It's extremely easy for anyone to create and publish blogs and pages and do coding-less custom configurations. More so, this CMS is easy to customize where anyone without much of a technical knowledge can alter the design, colors and features of the theme. In a sense, it frees you from the menace of coding-less customization and boosts your capabilities with the platform. Backed by a large community of developers and users, it enables troubleshooting in the quickest possible time and manner. It's also rich in help resources on the internet.

For business, WordPress is a secure platform as every fourth website created in the world utilizes its high-security standard. Its extensive support to multimedia and its easy integration with any app or service makes it a great option for businesses. That's why, WordPress development services are becoming more popular in the industry. Your business can also benefit from a content management system which is rich in features yet free to use. So, you should trust only experts with this platform and let them develop a high-quality website to help achieve your goals with ease.

How to Choose the Right WordPress CMS Development Company for Your Business Website

WordPress has evolved as the undisputed pioneer CMS in the recent past. WordPress has a rich interface and provides a great user experience to millions around the world. If you want to own a feature-rich and dynamic website for your business then WordPress is the best choice for you.

WordPress development may be easy to use but still it requires experts to develop an efficient website. You need to choose the perfect WordPress CMS development company for your development needs to ensure you get what you want. For this there are certain things you must take care of while choosing the development partner for you, here is a list of those:

Experience:

Experience matters a lot be it a web development field or any other field. This must be the first thing you should look for in your WordPress development company. Try to find a company which has demonstrated skill in the field of WordPress development for its previous projects. An experienced company will come up with the best ideas and practical approach to developing your platform and deliver a successful project. You have a better idea of ​​your needs so ask the company if they have done that kind of work in the past or not. If they have done it then it will help you in getting an efficient product in lesser time.

Reputation:

This is undoubtedly one of the most important things to check for while choosing any service provider for you and there is no exception in the case of choosing a custom WordPress development company. Company's results and actions in the past will tell you about the kind of services they offer. While choosing the company try to find out about the reputation of the organization in the industry. Check what is being said about the company by its clients and partners. It will help you in getting an idea of ​​how good or bad they were with their clients.

Technology:

This is also an important aspect to look for while choosing the right development partner for you. Check if they are using the latest technology and following the latest trends running in the market.

Ask about their proficiency in basic languages ​​like PHP, XML, JavaScript, CSS, HTML5 and MY-SQL which are important in a WordPress Development. Make sure the company you choose, have a group of people who are expert in related technologies and efficient in delivering any kind of project without any flaws. You can ask the company if it has the required qualifications to deliver a product according to your needs.

Cost Comparison:

Breaking down the cost parameter is again an important aspect. Try to conduct a thorough examination of the cost required in WordPress CMS development by the company you are choosing and in contrast the expense of other organizations. This will help you in getting a sensible plan and your chances of bringing down the expenses will increase extensively. Similarly, check whether they have included the maintenance part of the development cost or not. There are times when organizations do not include maintenance services and charge you for them later when you need them. To ensure that you are not over-charged, discuss all the cost parameters before finalizing the company.

Support:

This is something people tend to ignore while it has a vital role to play in the successful partnership with your service provider. Just have the idea of ​​what type of post-project support the company provides and what will be time period covering the free support. This is important to make sure how reliable is the company you are going to choose. One more thing you can do is that make sure everything is in writing before you give the contract to the WordPress CMS development company. It will help you to avoid any undesirable consequences and leaves no scope for a surprise at the end.

Ask for References:

Never hesitate to ask the company about their previous projects. You can ask for the client references and see how they worked with them. Sometimes a company behaves differently before getting the project and immediately changes the behavior after getting or completing the project. SO you can talk to their previous clients as well about their work ethics. Moreover, you can check what kind of projects they have done in the past and how successful were they. This will give you a better idea of ​​the efficiency of the organization.

The relentless competition in the field of business sector leaves no space to make any mistakes. Whether it is your website or any product or service you are offering. The same goes when you are hoping to make a WordPress website. Taking this into account you have to take care of the above-given factors before making a final call for your WordPress CMS development company.

How to Choose an CMS Platform for Creating an Online Business

To help you make a decision, we will look at the features of a number of popular platforms that are most popular in the development of online stores. Some of them are paid engines, and some are free (open source). In this article we will look at free CMS.

In addition to good prices, product range and a number of other factors, the quality of the technical implementation of the site also influences the success of the online store, namely the available functionality and the ability to fine-tune.

A critical factor in the success of e-commerce is the choice of CMS. On what to stop: the simplest solution to start quickly, or deploy a complex and resource-demanding platform with a claim to an online supermarket? Or maybe there is some optimal solution, the golden mean? In this variety it is easy to get lost.

After the launch and at the initial stages of business development in online trading, it seems that the main thing is to make sales and get the first customers. But after the sales flow becomes stable, and the quantity of goods and attendance will begin to grow, you may face a number of technical limitations. Then comes the understanding that the right choice of CMS for an online store, in fact, is far from the last importance for the success of the project as a whole.

After a few months it becomes clear that the sales ceiling has been reached, and in order to move on, it is necessary to expand the range. And to reach a new level of development and customer service – significantly refine technical functionality.

If you initially chose the wrong script online store, not ready for scaling and loads, this task will cost the owner of the business a lot of money. At the same time, in some cases, the implementation of the set goals may be completely unworkable. This means that you have to start everything from scratch.

A similar situation is also the case if a self-written engine is used as a CMS for an online store. Such a development by default will cost several times more, even in comparison with a paid "box" system. No less expensive will be the cost of support, maintenance, permanent bug fixes, etc. In addition, in case of modifications, you will often have to spend the budget on implementing the capabilities that are available in the ready systems by default.

I think you already understood what the wrong choice of a technical platform for starting a business can turn out for a business owner. That's what criteria should be guided when choosing a CMS for an online store.

Patterns of design.

This is a kind of face of your online store, and therefore, this issue must be given the highest priority. In many ways, trust in the seller also depends on this, because the potential buyer evaluates the site, primarily from the visual side. The more paid and free themes available for selection, the more chances to make an online store that will look exactly the way you would like. It should be understood that the same adaptive design has already become a necessity.

Catalog and card of goods.

These are the most important components of the online store, and therefore, when analyzing the engine for future use, this must be given priority. Adding products must be simple, and managing the product catalog is flexible and understandable. It should be possible to customize various attributes, inferring additional characteristics, for example, discounts, etc. Here is a sample of how a good quality product page looks:

Similarly, in relation to the product catalog, you need to pay attention to the ability to control the display of the list of goods and their sorting by using different filters. For example, it can be sorting by price, date of receipt, separate technical characteristics. Such functionality on the part of the user is especially in demand.

Ways of delivery and payment.

Different people have different preferences, and what is convenient for one person will be inconvenient for another. Therefore, the owner of the online store must provide their customers with a choice between different options for delivery and payment. For example, a resident of a large city will approach a method using a courier and cash, but a buyer who lives in the outback will give preference to mail and cash on delivery. Also you need to remember about such an option as the final recount of the purchase price in the basket taking into account the price of delivery. The client must see how much he will pay after the fact.

Extended capabilities.

In addition to the above points, the functionality of the engine for the online store can include a very large list of prospects. Of course, not all of them are critically important, but some directly affect usability, conversion and other factors on which profit depends. This includes the removal of related and recently viewed products, sales hits and novelties, the formation of product sets, the management of orders and customer data, a wish list, flexible discounts, etc.

The cost of maintenance.

This point usually remains unobvious until the business owner is faced with the negative aspects that are associated with it. Regardless of whether you are using a paid CMS for an online store or open source, sooner or later you will need to implement various additional works. And their cost can vary greatly depending on the engine. Usually for a popular system with a high-quality architecture, it is not only easier to find a specialist, but the price of work will be more affordable, as it is dictated by the market.

Free platforms for the online store

There are quite a few available CMS for the online store. At the same time, some of them are already outdated both morally and in terms of technologies, and some are not supported even by the developers themselves. Therefore, we decided to consider the characteristics of those who are in the top three

Despite the fact that the developers of systems are bribed with the promised functionality, technical support and other buns, open-source CMS for the online store is equally popular. The fact is that many of them offer functional, which covers 90% of the needs of a typical online store, and refinements in most cases are of an individual nature, with these tasks are perfectly handled by specialists of the web agency. In this case, there is not much use from the modules available in the basic assembly. The most popular free engines for online stores are Magento, PrestaShop and Opencart.

Magento

One of the most popular CMS for online stores in the US and other Western markets. One of Magento's key advantages is the large number of possible templates, plug-ins and other extensions that greatly simplify the addition of new functionality. True, most of them are paid.

Features of Magento:

  • The developed platform with the big functionality and wide possibilities of adjustment;
  • A large number of available extensions in the marketplace both paid and free;
  • The scalability potential allows you not to be afraid of possible problems when developing an online store in the future;
  • For high performance and speed, you need a dedicated server.

PrestaShop

CMS with open source code, which, due to its flexibility, is actively used in the development of online stores of various levels. At the moment, the creators of PrestaShop have integrated into the system more than 300 functions to solve a variety of business tasks. Virtually everything needed is already available free of charge, and non-standard individual needs are addressed through third-party extensions or additional work.

This engine is a European development and according to the data of Wikipedia the number of stores created on this CMS has exceeded 250 thousand!

Features of PrestaShop:

  • A large number of built-in functionality, which is more than enough for most online stores;
  • A lot of modern design templates, adapted for use on mobile devices, most of which are really high-quality;
  • High speed of work even with a large catalog of products with tens of thousands of products;
  • The ability to scale from a small online store to a large online supermarket;
  • The cost of some modules is higher than the average (60-70 euros), so in some cases it is more profitable to order modifications than to buy a ready-made solution.

PrestaShop is well suited for those owners of online stores who want a project "for themselves", with extensive basic functionality, modern appearance and flexible management.

OpenCart

One of the easiest to manage engines for online stores. The main factor is the ease of mastering the admin panel, the ease of adding and managing goods. True, the disadvantages of OpenCart. Simplicity of start turns out the expenses connected with necessity of constant completions and correction of errors. Web agency specialize in ecommerce solution, responsive web design, custom web development and creation of online shops on different CMS platforms, the development of individual software, servises and etc. It can help you with the solution of current tasks and improvements.

Features of OpenCart:

  • Ease of management of the online store by the user;
  • A lot of plug-ins, both paid and free;
  • The system itself is simple and "lightweight", without problems will work on virtual hosting;
  • Low cost of additional work, since there are many specialists working with this system;
  • Design templates are usually adapted to a specific version of the engine;
  • A large number of duplicate pages that are generated by the engine is one of its main drawbacks.

In general, this option is only for small and limited in terms of functional sites. If you need to develop an online store running OpenCart will require a lot of refinements and the complexity of scaling will be a key problem.

Which CMS for an online store is better?

In general, each of the engines is good in its own way, and when choosing you need to build on the specific requirements of your business. It is necessary to take into account the specifics of trade, available resources and the planned development strategy. Otherwise, the wrong initial choice will result in loss of time and money in the future.

The peculiarity of working with free CMS is that if you want you can download and install any of the open-source engines to try it out in the work. But a person without appropriate technical competencies to make the choice of the engine for the online store will not be easy. Therefore, if you have such questions, and you do not know what to stop at, please contact web agency specialists, and they will certainly help you make the right decision.

How to Choose an CMS Platform for Creating an Online Business

To help you make a decision, we will look at the features of a number of popular platforms that are most popular in the development of online stores. Some of them are paid engines, and some are free (open source). In this article we will look at free CMS.

In addition to good prices, product range and a number of other factors, the quality of the technical implementation of the site also influences the success of the online store, namely the available functionality and the ability to fine-tune.

A critical factor in the success of e-commerce is the choice of CMS. On what to stop: the simplest solution to start quickly, or deploy a complex and resource-demanding platform with a claim to an online supermarket? Or maybe there is some optimal solution, the golden mean? In this variety it is easy to get lost.

After the launch and at the initial stages of business development in online trading, it seems that the main thing is to make sales and get the first customers. But after the sales flow becomes stable, and the quantity of goods and attendance will begin to grow, you may face a number of technical limitations. Then comes the understanding that the right choice of CMS for an online store, in fact, is far from the last importance for the success of the project as a whole.

After a few months it becomes clear that the sales ceiling has been reached, and in order to move on, it is necessary to expand the range. And to reach a new level of development and customer service – significantly refine technical functionality.

If you initially chose the wrong script online store, not ready for scaling and loads, this task will cost the owner of the business a lot of money. At the same time, in some cases, the implementation of the set goals may be completely unworkable. This means that you have to start everything from scratch.

A similar situation is also the case if a self-written engine is used as a CMS for an online store. Such a development by default will cost several times more, even in comparison with a paid "box" system. No less expensive will be the cost of support, maintenance, permanent bug fixes, etc. In addition, in case of modifications, you will often have to spend the budget on implementing the capabilities that are available in the ready systems by default.

I think you already understood what the wrong choice of a technical platform for starting a business can turn out for a business owner. That's what criteria should be guided when choosing a CMS for an online store.

Patterns of design.

This is a kind of face of your online store, and therefore, this issue must be given the highest priority. In many ways, trust in the seller also depends on this, because the potential buyer evaluates the site, primarily from the visual side. The more paid and free themes available for selection, the more chances to make an online store that will look exactly the way you would like. It should be understood that the same adaptive design has already become a necessity.

Catalog and card of goods.

These are the most important components of the online store, and therefore, when analyzing the engine for future use, this must be given priority. Adding products must be simple, and managing the product catalog is flexible and understandable. It should be possible to customize various attributes, inferring additional characteristics, for example, discounts, etc. Here is a sample of how a good quality product page looks:

Similarly, in relation to the product catalog, you need to pay attention to the ability to control the display of the list of goods and their sorting by using different filters. For example, it can be sorting by price, date of receipt, separate technical characteristics. Such functionality on the part of the user is especially in demand.

Ways of delivery and payment.

Different people have different preferences, and what is convenient for one person will be inconvenient for another. Therefore, the owner of the online store must provide their customers with a choice between different options for delivery and payment. For example, a resident of a large city will approach a method using a courier and cash, but a buyer who lives in the outback will give preference to mail and cash on delivery. Also you need to remember about such an option as the final recount of the purchase price in the basket taking into account the price of delivery. The client must see how much he will pay after the fact.

Extended capabilities.

In addition to the above points, the functionality of the engine for the online store can include a very large list of prospects. Of course, not all of them are critically important, but some directly affect usability, conversion and other factors on which profit depends. This includes the removal of related and recently viewed products, sales hits and novelties, the formation of product sets, the management of orders and customer data, a wish list, flexible discounts, etc.

The cost of maintenance.

This point usually remains unobvious until the business owner is faced with the negative aspects that are associated with it. Regardless of whether you are using a paid CMS for an online store or open source, sooner or later you will need to implement various additional works. And their cost can vary greatly depending on the engine. Usually for a popular system with a high-quality architecture, it is not only easier to find a specialist, but the price of work will be more affordable, as it is dictated by the market.

Free platforms for the online store

There are quite a few available CMS for the online store. At the same time, some of them are already outdated both morally and in terms of technologies, and some are not supported even by the developers themselves. Therefore, we decided to consider the characteristics of those who are in the top three

Despite the fact that the developers of systems are bribed with the promised functionality, technical support and other buns, open-source CMS for the online store is equally popular. The fact is that many of them offer functional, which covers 90% of the needs of a typical online store, and refinements in most cases are of an individual nature, with these tasks are perfectly handled by specialists of the web agency. In this case, there is not much use from the modules available in the basic assembly. The most popular free engines for online stores are Magento, PrestaShop and Opencart.

Magento

One of the most popular CMS for online stores in the US and other Western markets. One of Magento's key advantages is the large number of possible templates, plug-ins and other extensions that greatly simplify the addition of new functionality. True, most of them are paid.

Features of Magento:

  • The developed platform with the big functionality and wide possibilities of adjustment;
  • A large number of available extensions in the marketplace both paid and free;
  • The scalability potential allows you not to be afraid of possible problems when developing an online store in the future;
  • For high performance and speed, you need a dedicated server.

PrestaShop

CMS with open source code, which, due to its flexibility, is actively used in the development of online stores of various levels. At the moment, the creators of PrestaShop have integrated into the system more than 300 functions to solve a variety of business tasks. Virtually everything needed is already available free of charge, and non-standard individual needs are addressed through third-party extensions or additional work.

This engine is a European development and according to the data of Wikipedia the number of stores created on this CMS has exceeded 250 thousand!

Features of PrestaShop:

  • A large number of built-in functionality, which is more than enough for most online stores;
  • A lot of modern design templates, adapted for use on mobile devices, most of which are really high-quality;
  • High speed of work even with a large catalog of products with tens of thousands of products;
  • The ability to scale from a small online store to a large online supermarket;
  • The cost of some modules is higher than the average (60-70 euros), so in some cases it is more profitable to order modifications than to buy a ready-made solution.

PrestaShop is well suited for those owners of online stores who want a project "for themselves", with extensive basic functionality, modern appearance and flexible management.

OpenCart

One of the easiest to manage engines for online stores. The main factor is the ease of mastering the admin panel, the ease of adding and managing goods. True, the disadvantages of OpenCart. Simplicity of start turns out the expenses connected with necessity of constant completions and correction of errors. Web agency specialize in ecommerce solution, responsive web design, custom web development and creation of online shops on different CMS platforms, the development of individual software, servises and etc. It can help you with the solution of current tasks and improvements.

Features of OpenCart:

  • Ease of management of the online store by the user;
  • A lot of plug-ins, both paid and free;
  • The system itself is simple and "lightweight", without problems will work on virtual hosting;
  • Low cost of additional work, since there are many specialists working with this system;
  • Design templates are usually adapted to a specific version of the engine;
  • A large number of duplicate pages that are generated by the engine is one of its main drawbacks.

In general, this option is only for small and limited in terms of functional sites. If you need to develop an online store running OpenCart will require a lot of refinements and the complexity of scaling will be a key problem.

Which CMS for an online store is better?

In general, each of the engines is good in its own way, and when choosing you need to build on the specific requirements of your business. It is necessary to take into account the specifics of trade, available resources and the planned development strategy. Otherwise, the wrong initial choice will result in loss of time and money in the future.

The peculiarity of working with free CMS is that if you want you can download and install any of the open-source engines to try it out in the work. But a person without appropriate technical competencies to make the choice of the engine for the online store will not be easy. Therefore, if you have such questions, and you do not know what to stop at, please contact web agency specialists, and they will certainly help you make the right decision.