Three Factors to Consider When Deciding on a Website Builder for Small Business

Small business owners have a great many things to consider for their business with one of the paramount decisions being their website. While a website may seem like a fairly insignificant decision, it can have a large impact on customer acquisition, operational overhead, and credibility of the business itself. For businesses that choose to take the plunge to build and maintain their own website, there are three major factors to consider: price, templates, and flexibility.

Price

The price of many website builders can have a wide range. Some are free (with stipulations – may require a link back to the provider in the footer) while others can cost upwards of $100 a month. It is important to understand what services are being provided for the range of costs. It is equally important to not be overpaying for unnecessary services. For example, if a business does not support e-commerce, why pay for it?

Templates

Templates are a critical decision point when choosing a website builder for small business. These are the starting point of building a website. They can save huge amounts of time and money by pre-defining the layout and page elements. It is important to determine if the template works with the existing brand of the business (color scheme). It should also be mobile-friendly and it should look professional. Another item to consider is what happens if a business is seasonal? Does the website builder offer the option to easily change the template while retaining all the content?

Flexibility

With many website builders, a template is often the starting point. Typically this template is bundled with images and filler text. It is then the business owner’s responsibility to make it a unique and compelling website experience. When deciding which website builder is best, consider the following: How easy is the builder to use to achieve the desired goal? Does it make changing content easy or is it confusing? Does it require you to drag and drop design elements or does it do all the work for you? The main reason to consider the builder’s flexibility is that if a builder is chosen but difficult to use or does not work the way it should, it can often lead to wasted time, money, and lost customers.

Above all else though, every business should consider building a website to promote their business in the ever expanding web of the Internet. Even a very simplistic website with basic contact information can still be incredibly valuable to customers.

Why Small Business Owners Should Use WordPress for Developing Their Website

Perhaps, you belong to any of these 2 types of business owners:

  • You are aware that your business needs a website. However, you lack the funds or time to create one; or
  • You may have a website, but it is not exactly what you have in mind, so you are always making excuses

If you belong to any of the above, your persistent website problems can find a solution in WordPress.

A number of reasons to use WordPress in running your business website are as follows.

  • WP is simple to set up, run and update. To use it, you do not need any special computer skills or knowledge on HTML codes. You can create your own website just with a reliable Internet connection and web browser.
  • Since you are reading this, you have what you need to start. Go to the WordPress.com site and sign up for free. In as short as 2 minutes, your website will be up and running. You can pay more to host your domain as well.
  • WordPress is a great start-up for small-scale businesses. If the time comes and you want to upgrade your website, you can get a web hosting account at an additional cost.
  • WordPress is beneficial to both your website and blog. While it began as a blogging system a long time ago, as time passed, it has developed into a web content management system with complete features. Therefore, you can use it in managing your website in its entirety, including your blog. You can certainly use WordPress if you just like to blog.
  • There are several, different themes designed by professionals and most of them are free. WordPress themes let you have a professional looking website without the cost and stress of hiring the services of an expert web designer.
  • Programmers across the globe have designed WordPress to be extended with lots of plugins to add functionality to the core system. So, no matter what you need, whether it is a plain contact form or an e-commerce system complete with features, there is a plugin to match your business requirements.
  • WordPress is SEO friendly. According to Matt Cutts, a Google Engineer, WordPress can automatically solve various issues pertaining to SEO. Yoast SEO pluggin, which comes without any cost, makes your site all the more SEO friendly.
  • WordPress is undoubtedly the world’s most popular web publishing system. Aside from being simple to use, it comes with a wide range of professional themes and plugins. According to the latest count, WordPress powers more than 23% of websites.
  • The active and generous WordPress community gives the support that their several users need and allows an exchange of ideas to make WordPress better. Users can connect with the community via the official WordPress forum.