Insight Into Content Management Systems Trends – Provocative Analysis

Introduction:

A CMS is a software program used to support creation and modification of digital content. This system offers the ability to tailor the content based on users specific needs with the help of data provided by them or gathered by the website. This process encompasses the whole processing of the web pages starting from simple tools to create the information, through publishing and finally to archiving. With the help of this simple mechanism authorization can be entrusted into the business itself with the capability of potential to dramatically simplify the maintenance of website.

Innovative trends that will drive the marketing to success

Using analytics to drive content

It is predicated that analytics capability within the CMS strategy will be a core offering and capable with both internal and external analytics tools. This will ensure the ability to have the correct content type for the right segment of the respective audience. Also creating different content for different contexts will be made easier and as well for the better understanding of which part of website need to write differently. Content performance cannot be measured by the number of views. Measuring the effectiveness of the content is a biggest challenge for the marketers. Analytics provide insight about the customers and CMS strategy. This data will enable to create relevant content based on audience segments and subsequently will improve conversion and retention of customer.

Hybrid Cloud-Based ECM

Hybrid Cloud-Based solutions have begun to gain attraction because of the benefits of cloud combined with security of sensitive information located on a local server. These flexible cloud models enables organisation to manage, protect and effectively use within the same framework by the most secured on-premises systems. Thus these solutions ensure future scalability and agility at the same time it avoids resource-intensive deployment types which has been in use for decades.

Machine learning

Many of the industry experts are forecasting that machine learning is the next BIG thing in the future predictions. Machine learning in essence a type of Artificial Intelligence (AI) which allows computers to learn by examining data and by recognising patterns. With this machine language computers are able to find hidden insights. Integrating machine learning will help to create smarter applications that are more relevant to the customers. This can take to the next level with location awareness, based on different browsing habits on the time of day, anomaly exclusion, socioeconomic and likewise collaborative filtering attributes. Supplementing Content Management System with machine learning will deliver better matched content to the needs of user, demands and preferences and brings significant value to the business. Machine learning innovation will take the hold in coming years. It has been already able to see that machine learning services offered by IBM, Azure and Amazon integrated with CMS platforms are emerging.

Monolith to Micro service CMS

The concept of micro services is becoming a very appealing architectural approach now- a-days. Micro services are a proven way to create business applications by coordinating with small independent service by the business capabilities, where each run by its own process and by communicating with lightweight mechanisms. By applying micro services concepts the current monolithic system can be split into much smaller interchangeable parts. This concept will bring numerous advantages like faster to market with innovative features, attractive licensing where you will pay only for you need and improved scalability, reduced risk while upgrading the old features and better service interchange ability.

Approach of One Template

When moving away from the monolithic approach, end users will need to make changes to the layout of their web pages on the basis of ad hoc. In earlier, there are two extremes of CMSs:

1. Systems of much flexibility which significantly put in danger he brand consistency and consequently, the visitor experience.

2. Systems of rigidness that every time an organization or a user had to go through a developer resource, or even to a CMS vendor for even a minor change to the layout of a template

Security

Businesses expect high level of security, more complex and functionality than the current CMS solutions offer. Low quality authentication or authorisation controls of businesses will have the risk on the security, operational and financial features. Besides from the mandatory expectations like passwords and data encryption there are more complexities in enterprise directory single sign-on, social logins, SOX levels of auditability and integration with other services like multifactor authentication and sales force. Businesses demand more security features like password less authentication, broken password detection, biometric security and Google Authenticator and so on. It is anticipated that in future the emerging CMS platforms will be integrated and configured with these special authentication and authorization features.

Create Once, Publish Everywhere

The ability to share contents across multiple pages and websites is imperative for CMS solutions. Yet they should not be viewed as just a tool to push the content to the website. Now it is moving to a shift of leveraging the CMS as a data ware house which allows publishing content to multiple platforms and also in different formats as needed. Hence ‘Create once, publish everywhere’ (COPE) will be the viable way for managing content for the organisation.

Holistic customer experience across all devices

Those days where PCs were the only way to reach the business organisation website has gone. Today people use many different devices like smart phones, tablets and laptops to interact. Hence CMS should have the capability to adapt this change. Even though it cannot be used for managing mobile app or email newsletter yet it is required to integrate with other components to be a winning approach. Content Management System will have to empower their users to identify with the problem areas and do modifications quickly. Also it should have in mandatory of the ability to offer custom content to the customer based on the user experience.

Conclusion:

The entry of Machine Learning and Artificial Intelligence will rewrite the CMS strategy and will pave the way for a radical shift in both technology and business. Advanced personalization, presence of Omni-channel, and anytime availability only will boost engagements and conversions in the forthcoming. Upcoming is the period where the content management systems should prepare to revisit their strategies and procedures to cater to the evolving demands.

Let’s Talk About Content Management Systems (CMS)

Web design is such a sordid business these days. As a business owner or manager you have a plethora of options at your disposal. You can do it yourself, choose a web builder, go with a company like Squarespace or GoDaddy and basically fill in the blanks to build a database driven website that generally is attractive, meets design standards for the most part and gives you some functionality. Or you can hire a designer to create your website. The latter is by far the most expensive but you will usually have the best results.

There are also options like WordPress.com or Tumblr. These are more oriented towards bloggers and they are pretty effective as far as creating a functional site that is standards based, these sites are still pretty low key in the functionality department. If you are wanting functionality there are a lot of plugins and modules that can be added if you have the “know how”. This still is probably not a simple task for a non-designer/coder so you have to be careful as installing bad code can crash your site or worse, make it unsecure for your visitors. I won’t go into the damage that security issues can cause to your site, your business, as well as the financial implications of a security breach, that is for another article.

Let’s talk about WordPress

WordPress is the #1 rated Content Management System/Blogging System in the world at the time of this article. As of August 2013 WordPress was used as the platform of choice with top websites on the internet. Nearly 20% of the top one million websites on the internet are built on WordPress. You should understand that there are basically two flavors of WordPress. There is the pre-built, hosted WordPress at WordPress.com and then there is the WordPress.org version. WordPress.com though good is still somewhat watered down and the security restrictions do not allow you to really experiment with the nearly 30, 000 plugins that are offered on WordPress.org.

My personal preference is to work with the downloadable version of WordPress from the.org site. Some of the most beautiful and functional sites on the internet are built on this platform. Honestly, I know I am sounding a bit like a “Homer” for WordPress, but frankly if you would have asked me about WordPress a year ago, I would have said don’t bother, it sucks.

However, I started thinking there must be a reason that WordPress is so popular. The conclusion I came to after about six months of work on several different sites, was that WordPress is really pretty cool. I find that most of the plugins work pretty well. Which is unusual for an open source platform, as well support for the platform and plugins is exceptional. I have built some pretty cool sites in the past year both for personal and professional use. WordPress is easy to use for the end-user and plays well with most extensions and plugins.