Three Factors to Consider When Deciding on a Website Builder for Small Business

Small business owners have a great many things to consider for their business with one of the paramount decisions being their website. While a website may seem like a fairly insignificant decision, it can have a large impact on customer acquisition, operational overhead, and credibility of the business itself. For businesses that choose to take the plunge to build and maintain their own website, there are three major factors to consider: price, templates, and flexibility.

Price

The price of many website builders can have a wide range. Some are free (with stipulations – may require a link back to the provider in the footer) while others can cost upwards of $100 a month. It is important to understand what services are being provided for the range of costs. It is equally important to not be overpaying for unnecessary services. For example, if a business does not support e-commerce, why pay for it?

Templates

Templates are a critical decision point when choosing a website builder for small business. These are the starting point of building a website. They can save huge amounts of time and money by pre-defining the layout and page elements. It is important to determine if the template works with the existing brand of the business (color scheme). It should also be mobile-friendly and it should look professional. Another item to consider is what happens if a business is seasonal? Does the website builder offer the option to easily change the template while retaining all the content?

Flexibility

With many website builders, a template is often the starting point. Typically this template is bundled with images and filler text. It is then the business owner’s responsibility to make it a unique and compelling website experience. When deciding which website builder is best, consider the following: How easy is the builder to use to achieve the desired goal? Does it make changing content easy or is it confusing? Does it require you to drag and drop design elements or does it do all the work for you? The main reason to consider the builder’s flexibility is that if a builder is chosen but difficult to use or does not work the way it should, it can often lead to wasted time, money, and lost customers.

Above all else though, every business should consider building a website to promote their business in the ever expanding web of the Internet. Even a very simplistic website with basic contact information can still be incredibly valuable to customers.

Why Small Business Owners Should Use WordPress for Developing Their Website

Perhaps, you belong to any of these 2 types of business owners:

  • You are aware that your business needs a website. However, you lack the funds or time to create one; or
  • You may have a website, but it is not exactly what you have in mind, so you are always making excuses

If you belong to any of the above, your persistent website problems can find a solution in WordPress.

A number of reasons to use WordPress in running your business website are as follows.

  • WP is simple to set up, run and update. To use it, you do not need any special computer skills or knowledge on HTML codes. You can create your own website just with a reliable Internet connection and web browser.
  • Since you are reading this, you have what you need to start. Go to the WordPress.com site and sign up for free. In as short as 2 minutes, your website will be up and running. You can pay more to host your domain as well.
  • WordPress is a great start-up for small-scale businesses. If the time comes and you want to upgrade your website, you can get a web hosting account at an additional cost.
  • WordPress is beneficial to both your website and blog. While it began as a blogging system a long time ago, as time passed, it has developed into a web content management system with complete features. Therefore, you can use it in managing your website in its entirety, including your blog. You can certainly use WordPress if you just like to blog.
  • There are several, different themes designed by professionals and most of them are free. WordPress themes let you have a professional looking website without the cost and stress of hiring the services of an expert web designer.
  • Programmers across the globe have designed WordPress to be extended with lots of plugins to add functionality to the core system. So, no matter what you need, whether it is a plain contact form or an e-commerce system complete with features, there is a plugin to match your business requirements.
  • WordPress is SEO friendly. According to Matt Cutts, a Google Engineer, WordPress can automatically solve various issues pertaining to SEO. Yoast SEO pluggin, which comes without any cost, makes your site all the more SEO friendly.
  • WordPress is undoubtedly the world’s most popular web publishing system. Aside from being simple to use, it comes with a wide range of professional themes and plugins. According to the latest count, WordPress powers more than 23% of websites.
  • The active and generous WordPress community gives the support that their several users need and allows an exchange of ideas to make WordPress better. Users can connect with the community via the official WordPress forum.

How Can CMS Website Design Help You to Manage the Website Content?

CMS or Content Management System helps in the creation, management and control of HTML documents, images and contents. Being implemented as the website application, either you or your chosen professional can implement it to create or manage the web content. You can gain more sales only when you have your own website. A user friendly web design will bring more and more customers to increase the sales and profits. With the CMS website design system, you can store, format and efficiently manage the website information. It is the foundation of the website which determines how it will fair.

If you are a small or medium size business then CMS website design is a convenient tool for you. It offers an effective solution when it comes to designing a professional website without any knowledge of technology and coding. With the system, a business can manage the content efficiently.

Reasons for adopting CMS website design

Any startup business owner or entrepreneur is limited in resources and want to find some solution to develop the business. By designing a business website, you save on the budget with CMS website solution. Businesses choose CMS due to variety of reasons:

· If you choose CMS for managing your website content, you can use WordPress web development service which is a very easy solution. By utilizing WordPress web development, you will have a professional and wonderful looking website.

· CMS is not complicated and may be implemented with ease. It offers a lot many tools that an inexperienced user may easily use without any need for technical knowledge.

· The platform offers a complete access to the users in terms of website content. CMS has various platforms and different features with certain basic elements that underline them. Some of worth mentioning features include managing of format, online publishing, design and theme layout, data retrieval, search features and others. These features update the web content file along with updating the version number.

· With CMS, one can store variety of data on their website including video, images, texts, scientific data and numbers. Such data can be managed by the user even if he has no knowledge of coding or any kind of technical training in the administration and editing work.

· CMS is just perfect for the beginners. The startup, the installation needs knowledge which a beginner has. CMS can be easily installed and if any update is needed, it will be done automatically with the help of additional plugins.

· It is cost efficient, affordable way of designing the website. So, if you are in limited budget, you need not hire a professional web designer.

If you already have skills in developing a website, you can still use CMS plugins and tools to update your website from time to time. By designing or maintaining your own website, you will save energy, cost and time. CMS website design helps you to exercise control over your website design and content. Your top priority must be finding a content management system that may store and efficiently manage the website information.

Why Choose Odoo CMS For Your Website

Odoo is a fully web-based application that provides multi user management supporting without any hurdle. It is one of the best open source platforms with a suite of business apps. A well integrated Odoo system helps you streamline your business activities with standardized solutions. Along with apps for various business functions, Odoo also has a CMS option using which businesses can make customer facing websites. But Odoo CMS is up against formidable competitors in the CMS space in the form of WordPress, Joomla and Drupal, the three leading CMS platforms.

Having said that, Odoo has something that other standalone CMS platforms don’t have – the ability to natively integrate with other business systems like CRM, accounting, inventory management, supply chain management, etc. Because Odoo is an ERP suite consisting of various other business apps, it is in a unique position to leverage that for its CMS for businesses looking to have more than just an information dissemination website and looking for a front facing website for the various business applications and systems.

Let’s look at some of these areas where Odoo CMS has the advantage.

1. Easy Inventory Management

Let say you want to display the stock availability of your products on your website for your dealers and distributors, you can do so easily with Odoo using the inventory management module. You can even track inventory in a real time manner using gadgets like mobile phone or tablet, to stay in control from distant places.

2. Better HR Management

Because Odoo CMS is integrated natively with the HR module of Odoo suite, vacancy related details will get automatically updated on the website. With a separate employee login on the website you can update them about their leaves, appraisal, holidays, etc without having to custom develop a separate module for it.

3. Native eCommerce Capabilities

If you want to add an online store to your website, you can again do so easily with the native Odoo eCommerce module. Though other CMSs also have eCommerce options now, they are not as well integrated with other business systems as Odoo. With Odoo all your sales information will be integrated with sales modules, revenue will be tracked in the accounting module and customer details can be managed easily with the Odoo CRM app.

4. In-Built Marketing Capabilities

With Odoo you can conduct surveys and use survey data in your customer interaction, do email marketing natively and provide customer care online through in-built live chat functionality. You can also create events, update event details on the website and promote your event through integrated emailing capabilities.

5. Better Community Management

Want a Q&A platform like Quora or Yahoo Answers on your website? You can use Odoo community module to create such a platform easily. You can add as many users as possible and create a thriving community of followers where you can address their issues or just allow them to create their own content. All this is possible for free with Odoo.

How to Choose the Right WordPress CMS Development Company for Your Business Website

WordPress has evolved as the undisputed pioneer CMS in the recent past. WordPress has a rich interface and provides a great user experience to millions around the world. If you want to own a feature-rich and dynamic website for your business then WordPress is the best choice for you.

WordPress development may be easy to use but still it requires experts to develop an efficient website. You need to choose the perfect WordPress CMS development company for your development needs to ensure you get what you want. For this there are certain things you must take care of while choosing the development partner for you, here is a list of those:

Experience:

Experience matters a lot be it a web development field or any other field. This must be the first thing you should look for in your WordPress development company. Try to find a company which has demonstrated skill in the field of WordPress development for its previous projects. An experienced company will come up with the best ideas and practical approach to developing your platform and deliver a successful project. You have a better idea of ​​your needs so ask the company if they have done that kind of work in the past or not. If they have done it then it will help you in getting an efficient product in lesser time.

Reputation:

This is undoubtedly one of the most important things to check for while choosing any service provider for you and there is no exception in the case of choosing a custom WordPress development company. Company's results and actions in the past will tell you about the kind of services they offer. While choosing the company try to find out about the reputation of the organization in the industry. Check what is being said about the company by its clients and partners. It will help you in getting an idea of ​​how good or bad they were with their clients.

Technology:

This is also an important aspect to look for while choosing the right development partner for you. Check if they are using the latest technology and following the latest trends running in the market.

Ask about their proficiency in basic languages ​​like PHP, XML, JavaScript, CSS, HTML5 and MY-SQL which are important in a WordPress Development. Make sure the company you choose, have a group of people who are expert in related technologies and efficient in delivering any kind of project without any flaws. You can ask the company if it has the required qualifications to deliver a product according to your needs.

Cost Comparison:

Breaking down the cost parameter is again an important aspect. Try to conduct a thorough examination of the cost required in WordPress CMS development by the company you are choosing and in contrast the expense of other organizations. This will help you in getting a sensible plan and your chances of bringing down the expenses will increase extensively. Similarly, check whether they have included the maintenance part of the development cost or not. There are times when organizations do not include maintenance services and charge you for them later when you need them. To ensure that you are not over-charged, discuss all the cost parameters before finalizing the company.

Support:

This is something people tend to ignore while it has a vital role to play in the successful partnership with your service provider. Just have the idea of ​​what type of post-project support the company provides and what will be time period covering the free support. This is important to make sure how reliable is the company you are going to choose. One more thing you can do is that make sure everything is in writing before you give the contract to the WordPress CMS development company. It will help you to avoid any undesirable consequences and leaves no scope for a surprise at the end.

Ask for References:

Never hesitate to ask the company about their previous projects. You can ask for the client references and see how they worked with them. Sometimes a company behaves differently before getting the project and immediately changes the behavior after getting or completing the project. SO you can talk to their previous clients as well about their work ethics. Moreover, you can check what kind of projects they have done in the past and how successful were they. This will give you a better idea of ​​the efficiency of the organization.

The relentless competition in the field of business sector leaves no space to make any mistakes. Whether it is your website or any product or service you are offering. The same goes when you are hoping to make a WordPress website. Taking this into account you have to take care of the above-given factors before making a final call for your WordPress CMS development company.

Streamline your Business Website with a Content Management System

I talk with so many people who have small businesses and would like to have a web presence but don't know the first thing about how to even get started. Some of the reasons I hear are:

– I don't know how to build a website.

– I have enough work to do … when am I going to maintain a website?

– I don't want to keep paying someone every time I want to update my website.

So when I tell them they can have a website without the technical knowledge, without taking a lot of time, and without hiring a webmaster, they are eager to find out what this incredible solution is.

The solution is a CMS!

What the heck is a CMS?

A CMS is a Content Management System. CMS's are the newest technology for the non-technical business person to easily maintain a website without technical assistance. A CMS can be quickly installed onto your existing website, contains its own database that stores all of your website information, and gives you a nice user-friendly administrator window that allows you to easily update everything on your site without having the need to understand html or hire someone else with technical knowledge.

You can publish your own articles, newsletters, calendar events, run your own forums and chats, display photo galleries and much more! All of the content is completely under your control. So when you get that GREAT idea in the middle of the night, you don't have to call your webmaster. You can simply log in and make the changes yourself!

A content management system can be used for everything from simple websites to complex corporate applications. Some of the features include:

Advertising management (banners, etc).

Media (images, documents) upload and management.

Content display scheduling.

Content syndication (RSS).

Internationalization (interface translation).

Advanced and separate system administration system.

Advanced package / addon / template deployment system.

Simple but powerful template system.

Heirarchial user access groups.

Basic visitor statistics.

Multiple WYSIWYG content editor support.

Simple polls.

Content voting / rating system.

Extended user profiles.

Forums.

Media galleries.

Document managers.

Templates.

Scheduling Calendars.

Categorized Weblinks.

Content management systems are popular because of their ease of use, diverse functionality, and user-friendliness. So what are you waiting for? Get yourself a CMS and spend your time running your business … not improving a website!