KEEP YOUR WEBSITE FRESH
Fresh website content is important in encouraging people to revisit your site and can help give you the edge over your competition. Why would anybody come back to your site if it hasn’t changed in months or especially years?
One of the best things about online marketing is the ability it gives you to respond to market changes, new business opportunities and your customers requests. Would you wait until your current brochure is used up before you make new ones? The same holds true for your website.
PLAN FOR THE FUTURE
If your site is more than a couple of years old, it’s a reflection of where you’ve been rather than where you’re heading. Redesigning your site gives you the opportunity to express your current message. It gives you the chance to think about where your company is heading and set new goals for success and plan for the future.
Surfers usually make up their mind about a site within a few seconds of visiting a site. Your website needs to out-do your competition or you’ll lose valuable clients. Spend a bit of time analyzing and looking at your competitor’s sites. Then decide how your website compares to theirs. If theirs is ‘better’ than yours then it’s definitely time for a redesign.
A site redesign can help you attract more visitors in a number of ways. Building search engine optimization into a new site is much more effective than trying to increase your findability once a site has been built. It’s amazing to think how many websites still get built without any goals for growth being set. With firm goals and an understanding of your visitors you can make informed decisions on how the site should look, work and sound.
Having relevant content is one of the most important things about having a web presence. Relevant content means providing content that is interesting and useful to your site users while supporting your company’s goals.
Content needs to be written specifically for the web. Why? Because people don’t read a website like they read printed material. Most people scan over web pages trying to determine if the page is going to be of any use. Only once they have decided it looks useful will they start to read the page and even then many people just skim read.
This is why web copy has to be short and to the point. The main concepts need to stand out and not get hidden halfway down the page.
SEO & ONLINE MARKETING
Lastly, a website redesign can be a great marketing and PR tool for your business. Having your website redesigned is a great opportunity to contact your existing customers, potential customers and the press. It gives you an excuse to contact them and let them know what you’re doing, what’s new and that you’re keeping things up-to-date.