Pre-Made Vs Custom WordPress Themes – Which Is Right for Your Business?

So you’re all set to launch a website built in WordPress? Of course, you have everything planned out including the appearance of your website and the necessary functionality. You may have also decided which theme and plugins you are going to use. But building a website is so much more than just deciding on the themes and plugins you’ll be using. The ever-growing competition makes it very difficult for an emerging website to establish a strong online presence. Not only you need to have a beautiful and a fully functional website but also need to establish a unique brand identity.

WordPress, being the most popular platform to create websites, comes with a wide variety of themes and plugins. Whether you are building a portfolio website, a food-oriented website or an online store, you can easily find a relevant theme.

However is it what you want? Can you build your website with a pre-built theme? Or you want to give a touch of uniqueness to your website with a custom theme?

Well, some webmasters integrate a pre-made WordPress theme to their website and build the rest of the website according to it where others get custom theme developed from a WordPress development company to add an exclusive look to their final website.

Since no two businesses are same and have the same requirements, the choice of pre-made or custom WordPress theme narrows down to personal choices. Therefore, we have compiled a quick difference of pre-made and custom WordPress theme to help you make the right decision for your company.

Pre-made WordPress theme

Pre-made WordPress themes are those themes that are developed by other developers and made available online. These themes are readily available on the official WordPress websites as well as on third party sites. The major benefits of using these themes are the affordability and future-proofing.

Though some themes are bit costlier than the others, they still fall under $100. Pick out any theme and you will find a reasonable price tag hooked with it. In addition, there are a wide variety of themes available to choose from. No matter what the niche of your website is, you are sure going to the most appropriate theme.

Future-proofing is another popular reason of integrating a pre-made WordPress theme. Although not every WordPress theme is developed in keeping with the same industry standards, the best ones are available with around-the-clock support, regular updates and customizations.

Downside of using pre-made theme

The downside of pre-made WordPress themes depends on who you purchase the theme from. Is the developer renowned? Does he/she follow the coding standards while building a theme? Also, you need to check whether they offer support 24/7 or not. If you find answers to all your questions, you can definitely go with a pre-made WordPress theme.

Custom WordPress Theme

Why is there a need to get a custom theme developed when you can have a reasonably priced theme made available online?

A custom WordPress theme has a wider approach to building a website. Not only will you be having a unique design to represent your business online but also you’d be the sole person managing it. So straight out of the box, you get a great benefit of setting yourself apart from the rest.

Custom WordPress theme means custom look and functionality. You can easily add or delete any functionality according to your preference and needs. Need an image slider, add it. Doesn’t need a navigation menu in the header, chuck it.

Downside of Custom WordPress Theme

The biggest downside of using a bespoke theme is the cost associated with it. Building a bespoke theme costs you hundreds of dollars especially when you are hiring a WordPress development company to perform the job. This itself is a major deal breaker for a majority of webmasters.

Another important thing to consider is the occasional updates. Is your theme going to require updates to address any bugs and problems in it? If so, you better pick the right developer who can offer you affordable services including occasional updates.

Wrapping up:

Pre-made themes are easily available and do not burn a hole in your pocket. Therefore, if you are short on budget, you can always go with such themes. On the other hand, if budget is a secondary thing for you and you think you can afford occasional updates as well, a custom theme is the right fit for you.

Why Small Business Owners Should Use WordPress for Developing Their Website

Perhaps, you belong to any of these 2 types of business owners:

  • You are aware that your business needs a website. However, you lack the funds or time to create one; or
  • You may have a website, but it is not exactly what you have in mind, so you are always making excuses

If you belong to any of the above, your persistent website problems can find a solution in WordPress.

A number of reasons to use WordPress in running your business website are as follows.

  • WP is simple to set up, run and update. To use it, you do not need any special computer skills or knowledge on HTML codes. You can create your own website just with a reliable Internet connection and web browser.
  • Since you are reading this, you have what you need to start. Go to the WordPress.com site and sign up for free. In as short as 2 minutes, your website will be up and running. You can pay more to host your domain as well.
  • WordPress is a great start-up for small-scale businesses. If the time comes and you want to upgrade your website, you can get a web hosting account at an additional cost.
  • WordPress is beneficial to both your website and blog. While it began as a blogging system a long time ago, as time passed, it has developed into a web content management system with complete features. Therefore, you can use it in managing your website in its entirety, including your blog. You can certainly use WordPress if you just like to blog.
  • There are several, different themes designed by professionals and most of them are free. WordPress themes let you have a professional looking website without the cost and stress of hiring the services of an expert web designer.
  • Programmers across the globe have designed WordPress to be extended with lots of plugins to add functionality to the core system. So, no matter what you need, whether it is a plain contact form or an e-commerce system complete with features, there is a plugin to match your business requirements.
  • WordPress is SEO friendly. According to Matt Cutts, a Google Engineer, WordPress can automatically solve various issues pertaining to SEO. Yoast SEO pluggin, which comes without any cost, makes your site all the more SEO friendly.
  • WordPress is undoubtedly the world’s most popular web publishing system. Aside from being simple to use, it comes with a wide range of professional themes and plugins. According to the latest count, WordPress powers more than 23% of websites.
  • The active and generous WordPress community gives the support that their several users need and allows an exchange of ideas to make WordPress better. Users can connect with the community via the official WordPress forum.

Enhance Your Business By Integrating WordPress With SugarCRM

Think of your enterprise powered by CRM technology, designed to perform and easy to use. Deep industry-specific functionality and an interactive interface, deliver new solutions that endue your business to innovate and stay competitive. Customer Relationship Management software applies to the system through which businesses market, sell, and deliver services to customers. CRM must provide customization which fulfill the needs of the business, whether it is a small, medium or large business organization.

“CustomerPortalPro” is such a platform that allows organizations to quickly and easily create a dedicated SugarCRM Customer Portal which they can access from their WordPress interface, a more secure and efficient way of consuming information and interacting with processes, applications and other users to meet the requirements of specific industry sectors.

This plug-in will help your customers to use several Sugar modules in their WP interface, which you can define from your admin front. It can integrate modules like Accounts, Contacts, Leads, Opportunities, Calls, Meetings, Notes, Cases, Documents, Tasks etc to your WP customer interface for their use.

It will simplify and reduce your task of communicating with your customers through any other means. Your customers would be able to update all the above modules on their own.

Core Benefits

  • You can decide access of which module should be provided to all customers from Sugar side.
  • Customers can access the plugin through username and password.
  • In the Edit and Details layout of Contacts you can set which fields your end customers can view and use
  • To avoid duplicate data entry the email ID, username and passwords are mandatory, also emails and passwords must be unique.
  • You can assign roles to a specific user
  • The assigned user must be configured in WP configuration.
  • The assigned modules to a specific role will be displayed in portal based on the roles.

Industry Specific Benefit

Enabling organizations of any size to capture client related information and analyze the data to achieve excellent quality and ultimate customer satisfaction. Solutions must be such that it can be precisely tailored to meet the exact needs and are highly scalable so they can be extended as your business expands. Successfully building brand loyalty and keeping long-lasting relationships with customers is important to attract and retain customers in the face of amplifying competition.

Self-service is the key to attract consumers today and CRM integrated sites have become an integral part of user interaction with enterprises they do business with. They might be employees, customers or partners who wish to interact with the organization from anywhere around the globe at anytime. A portal such as this provides a convenient way to post service issues and lets you stay open for business around the world. 24 x 7 service will let you deliver a high-quality experience for customers.

Should You Use WordPress As Your CMS – The Pros and the Cons

Since WordPress is popularly known as a great blogging platform, CMS enthusiasts often debate about its use as a content management system. Using the right plugins, WordPress can also be used as a great CMS. The following list is meant for those who like to weigh the advantages and disadvantages of a particular CMS:

Pros of WordPress When Used as a CMS:

WordPress is known for being simple to use. It includes pre-installed design options that let users create a template-based blog with plug-ins meant for CMS, by simply clicking a number of buttons. Moreover, you do not need to know HTML to use the website. When it comes to the blogosphere, WordPress is the choice of platform.

WordPress offers enticing choices of menu, which makes the website more attractive and simple to navigate as compared to Joomla or Drupal. It is easy to rearrange menus and pages to best suit your business needs.

Since WordPress has a lot of no-cost themes, you can certainly find a template that is associated with your business. There is an option for users to pay for a premium account using a business credit card to make your site look more professional.

WordPress has the ability to improve search engine rankings. Your site can end up being on the first page of reputable search engine results like Google or Yahoo if you carefully use relevant keywords.

As of the moment, WordPress has almost 13,000 free plugins on its open source platform. WordPress has been recognized as a CMS tool due to this quantity of plugins.

With the use of custom-built fields, users can expand way past blogging, categorizing to use WorPress as a dependable CMS tool. Custom fields such as “Flutter” make it easy to build a CMS, even for those who have no experience.

The Pods CMS plugin lets users create different kinds of content even without any custom-built CMS buttons.

Cons of WordPress When Used as a CMS

WordPress has many attractive templates. However, some users like to design their own unique theme. To do this, they need to be equipped with a deeper knowledge of CSS jargons. Those who know about this may think of using something more robust, like Drupal.

To have CMS design capabilities similar to Joomla or Drupal, WordPress needs lots of plugins. Though these plugins are found on the site, using a lot of them can slow down page load times. Before choosing WordPress as your CMS tool, think about the number of plugins needed as well as how this will affect the functionality of the site.

Since WordPress updates its functionality every now and then, it may not be the best choice for those who go for a more consistent platform, like those who plan on building a CMS on the site.

Manage, Update And Publish Your Content Easily With WordPress CMS

It's always a sensible decision for businesses to leverage a free and open source content management system (CMS). In doing so, the web development cost is cut down in a big way and a great deal of flexibility is had by the business. More so, the framework also enables ease of editing and redistribution to developers. Using WordPress brings all these benefits, and even more and that's why it's so much popular across industries. It's possible to create any website with this platform and enjoy its versatility. More so, it helps web development of any scale with a range of built-in plugins and themes.

In a sense, businesses will find it extremely easy to extend their functionalities when they use WordPress. It helps in all kind of websites, be it eCommerce, membership, video website or directory website etc. Using this CMS, businesses can realize their objectives and goals in a timely and desired manner. What's more, websites made using this platform will give superior performance in search engines to boost the prospects for businesses. It's an optimized CMS with loads of SEO plugins and all this helps boost the visibility and ranking of websites in search engines.

In addition, WordPress is used in the development of websites that have fast loading speed, maintain coding standard, deliver ease of navigation and help in image optimization. More so, these sites not only support social media integration but also deliver a superior user experience. Furthermore, businesses can leverage WP sites for their ability to support multiple systems, multiple browsers and multiple devices. Not to forger, the CMS now comes packed with fully responsive themes to help entities cater to the ever-growing mobile segment with effortless ease. For developers, no other CMS delivers as much ease of use as this one and that's why, it's extensively used.

WordPress comes packed with with facilities for blog publishing and user management. It's extremely easy for anyone to create and publish blogs and pages and do coding-less custom configurations. More so, this CMS is easy to customize where anyone without much of a technical knowledge can alter the design, colors and features of the theme. In a sense, it frees you from the menace of coding-less customization and boosts your capabilities with the platform. Backed by a large community of developers and users, it enables troubleshooting in the quickest possible time and manner. It's also rich in help resources on the internet.

For business, WordPress is a secure platform as every fourth website created in the world utilizes its high-security standard. Its extensive support to multimedia and its easy integration with any app or service makes it a great option for businesses. That's why, WordPress development services are becoming more popular in the industry. Your business can also benefit from a content management system which is rich in features yet free to use. So, you should trust only experts with this platform and let them develop a high-quality website to help achieve your goals with ease.

How to Choose the Right WordPress CMS Development Company for Your Business Website

WordPress has evolved as the undisputed pioneer CMS in the recent past. WordPress has a rich interface and provides a great user experience to millions around the world. If you want to own a feature-rich and dynamic website for your business then WordPress is the best choice for you.

WordPress development may be easy to use but still it requires experts to develop an efficient website. You need to choose the perfect WordPress CMS development company for your development needs to ensure you get what you want. For this there are certain things you must take care of while choosing the development partner for you, here is a list of those:

Experience:

Experience matters a lot be it a web development field or any other field. This must be the first thing you should look for in your WordPress development company. Try to find a company which has demonstrated skill in the field of WordPress development for its previous projects. An experienced company will come up with the best ideas and practical approach to developing your platform and deliver a successful project. You have a better idea of ​​your needs so ask the company if they have done that kind of work in the past or not. If they have done it then it will help you in getting an efficient product in lesser time.

Reputation:

This is undoubtedly one of the most important things to check for while choosing any service provider for you and there is no exception in the case of choosing a custom WordPress development company. Company's results and actions in the past will tell you about the kind of services they offer. While choosing the company try to find out about the reputation of the organization in the industry. Check what is being said about the company by its clients and partners. It will help you in getting an idea of ​​how good or bad they were with their clients.

Technology:

This is also an important aspect to look for while choosing the right development partner for you. Check if they are using the latest technology and following the latest trends running in the market.

Ask about their proficiency in basic languages ​​like PHP, XML, JavaScript, CSS, HTML5 and MY-SQL which are important in a WordPress Development. Make sure the company you choose, have a group of people who are expert in related technologies and efficient in delivering any kind of project without any flaws. You can ask the company if it has the required qualifications to deliver a product according to your needs.

Cost Comparison:

Breaking down the cost parameter is again an important aspect. Try to conduct a thorough examination of the cost required in WordPress CMS development by the company you are choosing and in contrast the expense of other organizations. This will help you in getting a sensible plan and your chances of bringing down the expenses will increase extensively. Similarly, check whether they have included the maintenance part of the development cost or not. There are times when organizations do not include maintenance services and charge you for them later when you need them. To ensure that you are not over-charged, discuss all the cost parameters before finalizing the company.

Support:

This is something people tend to ignore while it has a vital role to play in the successful partnership with your service provider. Just have the idea of ​​what type of post-project support the company provides and what will be time period covering the free support. This is important to make sure how reliable is the company you are going to choose. One more thing you can do is that make sure everything is in writing before you give the contract to the WordPress CMS development company. It will help you to avoid any undesirable consequences and leaves no scope for a surprise at the end.

Ask for References:

Never hesitate to ask the company about their previous projects. You can ask for the client references and see how they worked with them. Sometimes a company behaves differently before getting the project and immediately changes the behavior after getting or completing the project. SO you can talk to their previous clients as well about their work ethics. Moreover, you can check what kind of projects they have done in the past and how successful were they. This will give you a better idea of ​​the efficiency of the organization.

The relentless competition in the field of business sector leaves no space to make any mistakes. Whether it is your website or any product or service you are offering. The same goes when you are hoping to make a WordPress website. Taking this into account you have to take care of the above-given factors before making a final call for your WordPress CMS development company.

Get Your Business Ahead in the SEO Game With WordPress CMS

Search engines are equivalent to god for online businesses! They are the source of traffic and visitors. Without their benevolence, it's not possible for any entity to grow beyond the bonsai height. Clearly, having a high-quality website or web-driven application that is developed keeping in mind search engines goes a long way in serving the purpose of brands. After all, for a business on the web, nothing matters as much as getting a constant stream of online traffic. This is where the real utility of SEO or search engine optimization comes to the fore as it is the way forward for marketing business on the internet.

Further, it's now important for businesses to have high-ranking web pages to perform well in search engines and let more traffic or visitors come their way. This is why every website owners should be concerned with SEO and take efforts to select a right content management system for website development. The selection of a CMS should be done on the basis of SEO-friendliness else your business might not be able to receive the kind of traffic to get propelled ahead in the market. As a business owner, you have to find a platform that is best suited for optimization.

Clearly, the road to online success is not that easy for businesses as they are required to choose the right CMS to get ahead in the all-important SEO game. Over the years, WordPress has emerged as a popular content management system for offering several advantages in the SEO game. Its edge lies in regards to on-page optimization which opens a lot of opportunities for businesses looking for internet marketing at low cost. The CMS is capable of creating HTML pages which search engines can understand with ease. In addition, its SEO-friendly permalinks where links to pages and posts can have keywords help a lot in visibility.

Similarly, WordPress is the kind of CMS that can use permalinks so that search engines, and also visitors, don't have problem in understanding things. The system also comes with the option of setting title tag and headings even without writing the HTML tags in a manual manner. To top it all, this platform enables easy content creation which is why it helps businesses a great deal with optimization. So, businesses using WordPress can create high-quality content in a hassle-free manner and they even won't face any issue with images and videos as well. And lastly, there is also the option to get optimized images in a simple manner.

In overall, we can clearly see how choosing a right platform can open the world of opportunities for a business on the internet. So, you should definitely hire a top WordPress development company and be rest assured of optimization benefits through search engines. You can also feel confident about getting traffic on a regular basis and this is how your business will grow even without investing in internet marketing efforts. This is how the ever-growing competition of the web can be tackled with ease.